Since 2012 we have asked 1,000 New Zealanders which brands Kiwis love – Whittaker’s again takes the top spot being the most loved brand. Over the last year, Whittaker’s have been extremely busy with several initiatives driving love for their brand.

We were delighted to answer the call for help from Hobsonville Secondary School who wanted to bring the world of business into their integrated business studies and math class. Enter a busload of teenagers to our Sale St offices where they were introduced to the mysterious world of market and sensory research.

Motorcyclists are more at risk of injury or death than other road users if involved in a crash. ACC’s injury prevention team developed the Ride Forever on-road coaching programme to help reduce the impact of motorcycle crashes. In 2017, ACC was investigating how to measure potential demand for Ride Forever courses and encourage uptake through […]

There’s an opportunity for the public sector to tell wellbeing stories as identified in the latest the Colmar Brunton Public Sector Reputation Index. For the fourth year running Fire and Emergency New Zealand tops the index of the 50 national public sector organisations included.

What is big data? The first step to understanding the potential of big data is to sidestep the technical descriptions of what it is and realise that big data is a term can be applied to any broad dataset.

It’s impossible to deny the sharp increase in consumer awareness and consideration for our environment. Research by Colmar Brunton shows that for three quarters of New Zealanders, purchase decisions are influenced by environmentally friendly packaging.

BrandZ™ is the largest global brand equity platform covering over 100,000 brands across 45 countries. It’s the only brand valuation ranking that measures the contribution of the brand that is validated to in market sales.

Home-grown New Zealand brands hold nine of the top 10 places in the Colmar Brunton Corporate Reputation Index 2019 released this week. Air New Zealand has continued its five-year stellar reign while other well known NZ brands rise up the ranks.

What do EEG, sailing meteorologists and the 2016 US election have to teach marketers about prediction? Kantar Millward Brown neuroscience lead Haydn Northover writes exclusively for Marketing Magazine and says just asking has never been sufficient in developing holistic advertising predictions.

Marketing speaks with Deepak Varma, Kantar’s global head of neuroscience, about the powerful marketing insights his practice is revealing.