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2021 Research Association Effectiveness Awards

Big wins for Colmar Brunton at the 2021 RAE Awards

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The report that keeps track of New Zealanders views on the most important issue of our time – building a sustainable future

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Understanding people is a powerful force for success.

We inspire confident business and social actions by putting people at the centre of strategy.



'Mapping Uncharted Territories' JUDGE'S CITATION The brave and open-minded investigative foundations - and specifically those that went beyond pure data to deliver a greater emotional understanding - gave decision-makers the confidence required to action fundamental changes in the way it deals with its market Cracking New Zealand's growing student loan debt problem – a $300 million success story 'Opening Up on Water' JUDGE'S CITATION This research helped a brand be brave and have the confidence to open up conversations with New Zealanders about a contentious and very public issue important to all of us… and ultimately drove fundamental changes in the client’s business 'It’s Your Turn to Call the Shots' JUDGE'S CITATION TVNZ says “we rely on the Green Room to tell us what viewers will watch tomorrow.” Used on a wide range of business decisions, and with a string of successes, the agile community platform is growing from strength to strength. 'Whakaata Māori: How watching the box is helping to revitalise te reo Māori in Aotearoa' JUDGE'S CITATION A carefully designed best-in-class research approach delivered the proof that this New Zealand organisation made a vital contribution to society. It not only secured the funding needed to continue its work, it is now also seen as a blue print for similar studies in other parts of the world 'My Flex – How revolutionising the way Kiwis control their mobile plans built brand love for Vodafone' JUDGE'S CITATION A truly creative and effective study that lives long beyond project delivery to drive exceptional results across the client business, from increased revenue generation to improved brand associations of value and innovation.

Latest thinking

McDonald’s takes out March Colmar Brunton Ad Impact Award
March was another great month for advertising and this month the honour of the Colmar Brunton Ad Impact Award winner goes to McDonald’s for their latest TVC ‘Ordered from here’.
Big wins for Colmar Brunton at the Research Association Effectiveness Awards 2021
A unanimous judge's decision led to the Research Effectiveness Awards Supreme Award for ground-breaking work by Colmar Brunton, the Collaborative Trust and Classification Office Te Mana Whakaatu as well as other notable key awards.
Creative Effectiveness Awards 2021 – A Kiwi Perspective
This is the second year of the prestigious global Kantar Creative Effectiveness Awards and we are very pleased to bring you some of the key learnings from our evaluation of more than 10,000 ads that consumers have given us their feedback on.
Bell Tea take out the Colmar Brunton Supreme Ad Impact Award for 2020
After what has been a challenging year for the tourism industry, Air New Zealand’s latest ad shows their determination to stay afloat and win the hearts of their consumers.

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