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About Kantar
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
Kantar’s March Ad Impact Award goes to Air New Zealand’s witty and heartwarming, Conservation Dogs campaign. Filmed in a similar style to their world-renowned safety videos, the cute dogs and the good cause they represent captured Kiwis’ hearts.
Kantar’s first Ad Impact Award of the year goes to Wonky Box. The ad introduces us to the brand and the origins of its ‘odd bunch’ fruit and vegetable subscription service. This cheerful walk through of the brand mission was not only able to leave the viewers with a great impression of the brand, but was also a highly impactful and enjoyable to watch.
Having tested 127 creatives over the last year helped us reveal an elite selection of TV Ads that resonated most strongly with Kiwis. By captivating audiences and sparking talkability, these ads have certainly left a lasting impression.
Our Marketing Trends 2024 have been sourced from across Kantar. We look at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might suit their own objectives. From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year.