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Latest thinking

Browse through our own thought leadership reports about issues that matter to New Zealanders to insights from the Kantar global network. Don’t hesitate to contact one of our team if you want to find out more.

Corporate Reputation

The Colmar Brunton Corporate Reputation Index is an annual study using the globally validated RepZ framework for measuring reputation. Launched in 2015, it is the most comprehensive measure of how New Zealand’s Top 50 corporates by revenue (drawn from Deloittes Top 200) are performing in this market. The Index covers corporates across 17 categories and looks at how they are balancing the harder and softer elements of reputation strength to deliver differentiating and sustainable competitive advantage.

Public Sector Reputation

In 2016 we launched the Public Sector Reputation Index. This was in response to an increasing demand from our public sector clients to understand how they are perceived. The Public Sector Reputation Index delves into the sources of reputation and the performance of individual public sector agencies.

Better Futures Report

The Colmar Brunton Better Futures report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis and how this has changed over time. While plastic is now the number 1 concern for Kiwis, climate change has tipped 50% for the first time in 10 years. Find out what else is in the latest Better Futures report:

News & announcements

Animals Like Us takes out October Colmar Brunton Ad Impact Award
You might have heard that dogs and their owners can sometimes resemble one another, and with this ad you’d be right. Animals Like Us have rightfully…
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Maximise your advertising effectiveness
In recent years New Zealand has seen a revival in advertising within the FMCG sector.  In part, this has been fuelled by the thinking of Byron Sharp who has shown the importance of increasing ‘mental availability’ to drive growth.  
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Kantar Marketplace is live in New Zealand
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster with agility.
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Public Sector Reputation 2020
The reputations of public sector agencies among Kiwis have reached record highs as the COVID-19 crisis has struck according to the Colmar Brunton annual Public Sector Reputation Index.
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Corporate Reputation 2020
Air New Zealand has continued its six-year reign at the top of Colmar Brunton’s Corporate Reputation Index 2020. TVNZ has moved up one place from last year to second with Pak’n Save coming in third.
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The COVID Times
As we find our feet under Level 1, we take a closer look at how the new normal is shaping up, and how COVID-19 has impacted our values, attitudes and behaviours as New Zealanders. There are also fresh insights into our ongoing perceptions of how the crisis is being managed.
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Better Futures Reports 2020
Our 2020 Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis.
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Brands Kiwis Love 2019
Since 2012 we have asked 1,000 New Zealanders which brands Kiwis love – Whittaker’s again takes the top spot being the most loved brand. Over the last year, Whittaker’s have been extremely busy with several initiatives driving love for their brand.
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Colmar Brunton give STEM students a taste of the business world.
We were delighted to answer the call for help from Hobsonville Secondary School who wanted to bring the world of business into their integrated business studies and math class. Enter a busload of teenagers to our Sale St offices where they were introduced to the mysterious world of market and sensory research.
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Public Sector Reputation 2019
There’s an opportunity for the public sector to tell wellbeing stories as identified in the latest the Colmar Brunton Public Sector Reputation Index. For the fourth year running Fire and Emergency New Zealand tops the index of the 50 national public sector organisations included.
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