Full length shot of an attractive young woman using her cellphone while relaxing at home on the weekend

Latest thinking

Browse through our own thought leadership reports about issues that matter to New Zealanders to insights from the Kantar global network. Don’t hesitate to contact one of our team if you want to find out more.

Corporate Reputation

The Colmar Brunton Corporate Reputation Index is an annual study using the globally validated RepZ framework for measuring reputation. Launched in 2015, it is the most comprehensive measure of how New Zealand’s Top 50 corporates by revenue (drawn from Deloittes Top 200) are performing in this market. The Index covers corporates across 17 categories and looks at how they are balancing the harder and softer elements of reputation strength to deliver differentiating and sustainable competitive advantage.

Public Sector Reputation

In 2016 we launched the Public Sector Reputation Index. This was in response to an increasing demand from our public sector clients to understand how they are perceived. The Public Sector Reputation Index delves into the sources of reputation and the performance of individual public sector agencies.

Better Futures Report

The Colmar Brunton Better Futures report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis and how this has changed over time. While plastic is now the number 1 concern for Kiwis, climate change has tipped 50% for the first time in 10 years. Find out what else is in the latest Better Futures report:

News & announcements

Purex takes out June Colmar Brunton Ad Impact Award
This month, the honour goes to Purex for their ‘Happy 65th Birthday’ advert – a celebration of Kiwi nostalgia featuring their iconic mascot Rolly the dog. [...]
Read More
Turners Cars takes out May Colmar Brunton Ad Impact Award
In May, Turners Cars outshone the competition with their ‘We Love Buying Cars!’ advert. [...]
Read More
Colmar Brunton poised for strategic growth with Kantar integration
Colmar Brunton poised for strategic growth with Kantar integration. New Zealand’s most awarded market and social research firm to rebrand in two new structures. [...]
Read More
Pizza Hut takes out April Colmar Brunton Ad Impact Award
Pizza Hut’s ‘Introducing the Yumpire’ advert showcases a sharp storyline, vibrant visuals and keeps the audience hooked throughout. [...]
Read More
Corporate Reputation 2021
Despite COVID-19 decimating international travel, Air New Zealand’s resilient reputation has landed it on top of Colmar Brunton’s Corporate Reputation Index 2021 for the seventh year running. [...]
Read More
McDonald’s takes out March Colmar Brunton Ad Impact Award
March was another great month for advertising and this month the honour of the Colmar Brunton Ad Impact Award winner goes to McDonald’s for their latest TVC ‘Ordered from here’. [...]
Read More
Big wins for Colmar Brunton at the Research Association Effectiveness Awards 2021
A unanimous judge's decision led to the Research Effectiveness Awards Supreme Award for ground-breaking work by Colmar Brunton, the Collaborative Trust and Classification Office Te Mana Whakaatu as well as other notable key awards. [...]
Read More
Creative Effectiveness Awards 2021 – A Kiwi Perspective
This is the second year of the prestigious global Kantar Creative Effectiveness Awards and we are very pleased to bring you some of the key learnings from our evaluation of more than 10,000 ads that consumers have given us their feedback on. [...]
Read More
Bell Tea take out the Colmar Brunton Supreme Ad Impact Award for 2020
After what has been a challenging year for the tourism industry, Air New Zealand’s latest ad shows their determination to stay afloat and win the hearts of their consumers. [...]
Read More
Better Futures 2021
New research reveals New Zealanders are anxious about the cost of living and housing availability in the wake of the Covid-19 pandemic. [...]
Read More
Air New Zealand takes out November Colmar Brunton Ad Impact Award
After what has been a challenging year for the tourism industry, Air New Zealand’s latest ad shows their determination to stay afloat and win the hearts of their consumers. [...]
Read More
Animals Like Us takes out October Colmar Brunton Ad Impact Award
You might have heard that dogs and their owners can sometimes resemble one another, and with this ad you’d be right. Animals Like Us have rightfully… [...]
Read More
Maximise your advertising effectiveness
In recent years New Zealand has seen a revival in advertising within the FMCG sector.  In part, this has been fuelled by the thinking of Byron Sharp who has shown the importance of increasing ‘mental availability’ to drive growth.   [...]
Read More
Kantar Marketplace is live in New Zealand
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster with agility. [...]
Read More
Public Sector Reputation 2020
The reputations of public sector agencies among Kiwis have reached record highs as the COVID-19 crisis has struck according to the Colmar Brunton annual Public Sector Reputation Index. [...]
Read More
Corporate Reputation 2020
Air New Zealand has continued its six-year reign at the top of Colmar Brunton’s Corporate Reputation Index 2020. TVNZ has moved up one place from last year to second with Pak’n Save coming in third. [...]
Read More
The COVID Times
As we find our feet under Level 1, we take a closer look at how the new normal is shaping up, and how COVID-19 has impacted our values, attitudes and behaviours as New Zealanders. There are also fresh insights into our ongoing perceptions of how the crisis is being managed. [...]
Read More
Better Futures 2020
Our 2020 Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis. [...]
Read More
Is your advertising striking the right chord with consumers?
Music is a powerful tool in advertising with its history going back to the era of the travelling salesman. Its role as a vehicle for capturing attention in a busy media landscape, establishing brand associations and invoking meaning about the product. [...]
Read More
Brands Kiwis Love 2019
Since 2012 we have asked 1,000 New Zealanders which brands Kiwis love – Whittaker’s again takes the top spot being the most loved brand. Over the last year, Whittaker’s have been extremely busy with several initiatives driving love for their brand. [...]
Read More
Colmar Brunton give STEM students a taste of the business world.
We were delighted to answer the call for help from Hobsonville Secondary School who wanted to bring the world of business into their integrated business studies and math class. Enter a busload of teenagers to our Sale St offices where they were introduced to the mysterious world of market and sensory research. [...]
Read More
Case study – Supporting motorcyclists’ safety
Motorcyclists are more at risk of injury or death than other road users if involved in a crash. ACC’s injury prevention team developed the Ride Forever on-road coaching programme to help reduce the impact of motorcycle crashes. In 2017, ACC was investigating how to measure potential demand for Ride Forever courses and encourage uptake through […] [...]
Read More
Public Sector Reputation 2019
There’s an opportunity for the public sector to tell wellbeing stories as identified in the latest the Colmar Brunton Public Sector Reputation Index. For the fourth year running Fire and Emergency New Zealand tops the index of the 50 national public sector organisations included. [...]
Read More
What is Big Data?
What is big data? The first step to understanding the potential of big data is to sidestep the technical descriptions of what it is and realise that big data is a term can be applied to any broad dataset. [...]
Read More
Blog: Tidy Kiwis are becoming more considerate
It’s impossible to deny the sharp increase in consumer awareness and consideration for our environment. Research by Colmar Brunton shows that for three quarters of New Zealanders, purchase decisions are influenced by environmentally friendly packaging. [...]
Read More
BrandZ Top 100 for 2019
BrandZ™ is the largest global brand equity platform covering over 100,000 brands across 45 countries. It’s the only brand valuation ranking that measures the contribution of the brand that is validated to in market sales. [...]
Read More
Corporate Reputation 2019
Home-grown New Zealand brands hold nine of the top 10 places in the Colmar Brunton Corporate Reputation Index 2019 released this week. Air New Zealand has continued its five-year stellar reign while other well known NZ brands rise up the ranks. [...]
Read More
Opinion: The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 US election have to teach marketers about prediction? Kantar Millward Brown neuroscience lead Haydn Northover writes exclusively for Marketing Magazine and says just asking has never been sufficient in developing holistic advertising predictions. [...]
Read More
Marketing: Using neuroscience to pinpoint the ‘a-ha’ moments for your brand
Marketing speaks with Deepak Varma, Kantar’s global head of neuroscience, about the powerful marketing insights his practice is revealing. [...]
Read More
Podcast: Understanding neuroscience
In this 5-minute podcast, Deepak Varma, Kantar’s North American head of neuroscience spoke with our colleagues at Kantar Australia. [...]
Read More
How can we help you?
It is still possible to make great creative content in this fragmented environment and this can be easily achieved no matter where you are in the development process with the right expertise and solutions on hand to assist. [...]
Read More
Using data science to maximise growth – a case study
Data Science is a discipline that, while established in academia and industrial research, is comparatively new to the business world. It offers powerful tools for evidence–based decision–making and can be a highly effective way for a business to become more profitable. [...]
Read More
The Database of Babel – Thought leadership
Jorge Luis Borges wrote of the Library of Babel; an infinite span of hexagonal rooms lined on every side with books, containing within them every possible ordering of symbols in the Latin alphabet. Within this library lies everything that is known, can be known, that cannot be known and is yet true, that once was known and is now forgotten and that will someday be known but is at present not. [...]
Read More
Better Futures 2019
For the first time in 10 years, New Zealanders’ concern about climate change has tipped 50% and plastic becomes a top of mind concern for Kiwis. [...]
Read More
Successful brands deliver real financial value
Strong brands enable companies to enter new markets and categories. They allow businesses to command premium prices for their products and retain talented staff. [...]
Read More
Meaningful different framework
Through years of continuous tracking, and through building our BrandZ database, we’ve built an unrivalled understanding of how brands work. From this understanding, we’ve developed the Meaningfully Different Framework to help brands create financial value and growth. [...]
Read More
Brand guidance part 2
Brands are losing intimacy with consumers, putting them at risk of becoming irrelevant. These changes require a disruptive yet holistic system to connecting with consumers, ensuring brands identify growth opportunities more effectively and prioritise marketing dollars more efficiently. [...]
Read More
Brand guidance
Knowing how, when and where to activate your brand has never been more important, more urgent or more possible in today’s technology and data-driven world. [...]
Read More
Brand strategy
People today have more choice, more channels, more influence and an increasing cynicism about brands. It is more important than ever to have a sharp and differentiated brand positioning, clarity of purpose and cultural relevance to stand out from the crowd and resonate with your audiences. [...]
Read More
Video | Kiwis at Christmas 2018
Check out what Kiwis think about Christmas as we build our Christmas-y room! [...]
Read More
Brands Kiwis Love 2018
After a draw in last year's survey, Whittaker's has slipped just ahead of the All Blacks as New Zealand's Most Loved Brand. Whittaker's has taken the top spot every year in the seven years Colmar Brunton has done the survey. [...]
Read More
NZ Sensory and Botanicals
Colmar Brunton’s sensory team gave a behind the scenes experience of their purpose built state of the art sensory lab right here in Auckland at a special event with The Botanical Distillery and the Tea Master Blender from Tia Ora. [...]
Read More
Behaviour Change Academy
Colmar Brunton and Kantar Public hosted the Behaviour Change Academy in New Zealand for the first time. The Academy provided the theoretical foundation and practical tools needed to bring about transformation. [...]
Read More
Colmar Brunton shines at Research Association Effectiveness Awards 2018
Colmar Brunton collected an impressive five awards at the New Zealand Research Association Effectiveness Awards, held at the Hilton on Auckland’s waterfront on Friday 17 August 2018. In total, Colmar Brunton took home three platinum and two gold awards. [...]
Read More
Colmar Brunton appoints Chief Client Officer and Head of Client Services
Colmar Brunton is pleased to announce two appointments; Kerri Tait is moving into the Chief Client Officer (Auckland) role and Brian Turner has been appointed as Head of Client Service (Auckland). The two appointments come as Colmar Brunton positions itself to capitalise on being New Zealand’s best known market insights and research agency and build […] [...]
Read More
Case study – building reputation
Our client’s objective was to change opinions over time, and while we were effectively tracking progress on this, the creative and planning agencies faced two key issues. Read more details about what we did in this case study. [...]
Read More
Segmentation – a Marketing Science case study
How an entire membership database could be segmented with existing data. [...]
Read More
Public Sector Reputation 2018 | Opinion: Does our public sector measure up?
By Grant Bell, Group Account Director, Colmar Brunton The Labour-led coalition government has embarked on an ambitious policy platform. Its public sector agencies are critically important partners in taking the lead on public engagement and implementation of change. For the Government’s programme to succeed, these organisations need to have the confidence of the public. So […] [...]
Read More
Blog: AI meets market research
Text analytics combined with survey data reveals how reputation plays a role in building positive and memorable branded experiences. [...]
Read More
Case study – enabling the Treasury to shape its stakeholder relationships
No person is an island. Stakeholders can both empower and prevent an organisation from delivering against its vision. For an organisation to achieve success it needs to understand its stakeholder relationships in order to help shape them. [...]
Read More