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Latest thinking

Feel free to browse through own thought leadership reports about issues that matter to New Zealanders to insights from the Kantar global network. Don’t hesitate to contact one of our team if you want to find out more.

Corporate Reputation

The Colmar Brunton Corporate Reputation Index is an annual study using the globally validated RepZ framework for measuring reputation. Launched in 2015, it is the most comprehensive measure of how New Zealand’s Top 50 corporates by revenue (drawn from Deloittes Top 200) are performing in this market. The Index covers corporates across 17 categories and looks at how they are balancing the harder and softer elements of reputation strength to deliver differentiating and sustainable competitive advantage.

Public Sector Reputation

In 2016 we launched the Public Sector Reputation Index. This was in response to an increasing demand from our public sector clients to understand how they are perceived. The Public Sector Reputation Index delves into the sources of reputation and the performance of individual public sector agencies.

Better Futures Report

The Colmar Brunton Better Futures report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis and how this has changed over time. While plastic is now the number 1 concern for Kiwis, climate change has tipped 50% for the first time in 10 years. Find out what else is in the latest Better Futures report:

News & announcements

Public Sector Reputation 2019
There’s an opportunity for the public sector to tell wellbeing stories as identified in the latest the Colmar Brunton Public Sector Reputation Index. For the fourth year running Fire and Emergency New Zealand tops the index of the 50 national public sector organisations included.
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Blog: Tidy Kiwis are becoming more considerate
It’s impossible to deny the sharp increase in consumer awareness and consideration for our environment. Research by Colmar Brunton shows that for three quarters of New Zealanders, purchase decisions are influenced by environmentally friendly packaging.
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BrandZ Top 100 for 2019
BrandZ™ is the largest global brand equity platform covering over 100,000 brands across 45 countries. It’s the only brand valuation ranking that measures the contribution of the brand that is validated to in market sales.
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Corporate Reputation 2019
Home-grown New Zealand brands hold nine of the top 10 places in the Colmar Brunton Corporate Reputation Index 2019 released this week. Air New Zealand has continued its five-year stellar reign while other well known NZ brands rise up the ranks.
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Better Futures 2019
For the first time in 10 years, New Zealanders’ concern about climate change has tipped 50% and plastic becomes a top of mind concern for Kiwis.
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Video | Kiwis at Christmas 2018
Check out what Kiwis think about Christmas as we build our Christmas-y room!
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Brands Kiwis Love
After a draw in last year's survey, Whittaker's has slipped just ahead of the All Blacks as New Zealand's Most Loved Brand. Whittaker's has taken the top spot every year in the seven years Colmar Brunton has done the survey.
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NZ Sensory and Botanicals
Colmar Brunton’s sensory team gave a behind the scenes experience of their purpose built state of the art sensory lab right here in Auckland at a special event with The Botanical Distillery and the Tea Master Blender from Tia Ora.
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Behaviour Change Academy
Colmar Brunton and Kantar Public hosted the Behaviour Change Academy in New Zealand for the first time. The Academy provided the theoretical foundation and practical tools needed to bring about transformation.
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Colmar Brunton shines at Research Association Effectiveness Awards 2018
Colmar Brunton collected an impressive five awards at the New Zealand Research Association Effectiveness Awards, held at the Hilton on Auckland’s waterfront on Friday 17 August 2018. In total, Colmar Brunton took home three platinum and two gold awards.
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