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Better Futures

The Colmar Brunton Better Futures report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis and how this has changed over time.

Latest Better Futures Presentation



Head of Colmar Brunton

Our thinking

Better Futures Reports 2020
Celebrating a decade of tracking New Zealanders’ attitudes & behaviours around sustainability.
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Is your advertising striking the right chord with consumers?
Music is a powerful tool in advertising with its history going back to the era of the travelling salesman. Its role as a vehicle for capturing attention in a busy media landscape, establishing brand associations and invoking meaning about the product.
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Brands Kiwis Love 2019
Since 2012 we have asked 1,000 New Zealanders which brands Kiwis love – Whittaker’s again takes the top spot being the most loved brand. Over the last year, Whittaker’s have been extremely busy with several initiatives driving love for their brand.
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