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Public Sector Reputation

In 2016 we launched the Public Sector Reputation Index. This was in response to an increasing demand from our public sector clients to understand how they are perceived.

 The Public Sector Reputation Index delves into the sources of reputation and the performance of individual public sector agencies.


Edward Langley

Group Account Director

Our thinking

Public Sector Reputation 2020
The reputations of public sector agencies among Kiwis have reached record highs as the COVID-19 crisis has struck according to the Colmar Brunton annual Public Sector Reputation Index.
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Public Sector Reputation 2019
There’s an opportunity for the public sector to tell wellbeing stories as identified in the latest the Colmar Brunton Public Sector Reputation Index. For the fourth year running Fire and Emergency New Zealand tops the index of the 50 national public sector organisations included.
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Public Sector Reputation 2018 | Opinion: Does our public sector measure up?
By Grant Bell, Group Account Director, Colmar Brunton The Labour-led coalition government has embarked on an ambitious policy platform. Its public sector agencies are critically important partners in taking the lead on public engagement and implementation of change. For the Government’s programme to succeed, these organisations need to have the confidence of the public. So […]
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Public Sector Reputation 2017 | Fire Service has hottest public sector reputation
The New Zealand Fire Service has burnt off all comers to be the country’s most reputable public sector agency for the second year in a row. In results announced today, the Fire Service increased its lead on the rest of the field in the Colmar Brunton Public Sector Reputation Index 2017, the most robust research […]
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Public Sector Reputation 2016 | Fire Service leads NZ’s public sector for reputation
The New Zealand Fire Service has set the benchmark for public sector reputation in the most comprehensive research of its kind in New Zealand. Colmar Brunton released its inaugural Public Sector Reputation Index at an event in Wellington on 8 March 2016 and it was attended by fifty public sector communications management practitioners and senior leaders.
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