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News – Pūrongo

Find out the latest happenings at Colmar Brunton, including new appointments.

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Pizza Hut takes out April Colmar Brunton Ad Impact Award
Pizza Hut’s ‘Introducing the Yumpire’ advert showcases a sharp storyline, vibrant visuals and keeps the audience hooked throughout.
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Corporate Reputation 2021
Despite COVID-19 decimating international travel, Air New Zealand’s resilient reputation has landed it on top of Colmar Brunton’s Corporate Reputation Index 2021 for the seventh year running.
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McDonald’s takes out March Colmar Brunton Ad Impact Award
March was another great month for advertising and this month the honour of the Colmar Brunton Ad Impact Award winner goes to McDonald’s for their latest TVC ‘Ordered from here’.
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Big wins for Colmar Brunton at the Research Association Effectiveness Awards 2021
A unanimous judge's decision led to the Research Effectiveness Awards Supreme Award for ground-breaking work by Colmar Brunton, the Collaborative Trust and Classification Office Te Mana Whakaatu as well as other notable key awards.
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Creative Effectiveness Awards 2021 – A Kiwi Perspective
This is the second year of the prestigious global Kantar Creative Effectiveness Awards and we are very pleased to bring you some of the key learnings from our evaluation of more than 10,000 ads that consumers have given us their feedback on.
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Bell Tea take out the Colmar Brunton Supreme Ad Impact Award for 2020
After what has been a challenging year for the tourism industry, Air New Zealand’s latest ad shows their determination to stay afloat and win the hearts of their consumers.
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Better Futures 2021
New research reveals New Zealanders are anxious about the cost of living and housing availability in the wake of the Covid-19 pandemic.
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Air New Zealand takes out November Colmar Brunton Ad Impact Award
After what has been a challenging year for the tourism industry, Air New Zealand’s latest ad shows their determination to stay afloat and win the hearts of their consumers.
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Animals Like Us takes out October Colmar Brunton Ad Impact Award
You might have heard that dogs and their owners can sometimes resemble one another, and with this ad you’d be right. Animals Like Us have rightfully…
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Maximise your advertising effectiveness
In recent years New Zealand has seen a revival in advertising within the FMCG sector.  In part, this has been fuelled by the thinking of Byron Sharp who has shown the importance of increasing ‘mental availability’ to drive growth.  
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Kantar Marketplace is live in New Zealand
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster with agility.
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Public Sector Reputation 2020
The reputations of public sector agencies among Kiwis have reached record highs as the COVID-19 crisis has struck according to the Colmar Brunton annual Public Sector Reputation Index.
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Corporate Reputation 2020
Air New Zealand has continued its six-year reign at the top of Colmar Brunton’s Corporate Reputation Index 2020. TVNZ has moved up one place from last year to second with Pak’n Save coming in third.
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The COVID Times
As we find our feet under Level 1, we take a closer look at how the new normal is shaping up, and how COVID-19 has impacted our values, attitudes and behaviours as New Zealanders. There are also fresh insights into our ongoing perceptions of how the crisis is being managed.
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Better Futures 2020
Our 2020 Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis.
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Is your advertising striking the right chord with consumers?
Music is a powerful tool in advertising with its history going back to the era of the travelling salesman. Its role as a vehicle for capturing attention in a busy media landscape, establishing brand associations and invoking meaning about the product.
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Brands Kiwis Love 2019
Since 2012 we have asked 1,000 New Zealanders which brands Kiwis love – Whittaker’s again takes the top spot being the most loved brand. Over the last year, Whittaker’s have been extremely busy with several initiatives driving love for their brand.
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Colmar Brunton give STEM students a taste of the business world.
We were delighted to answer the call for help from Hobsonville Secondary School who wanted to bring the world of business into their integrated business studies and math class. Enter a busload of teenagers to our Sale St offices where they were introduced to the mysterious world of market and sensory research.
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Case study – Supporting motorcyclists’ safety
Motorcyclists are more at risk of injury or death than other road users if involved in a crash. ACC’s injury prevention team developed the Ride Forever on-road coaching programme to help reduce the impact of motorcycle crashes. In 2017, ACC was investigating how to measure potential demand for Ride Forever courses and encourage uptake through […]
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Public Sector Reputation 2019
There’s an opportunity for the public sector to tell wellbeing stories as identified in the latest the Colmar Brunton Public Sector Reputation Index. For the fourth year running Fire and Emergency New Zealand tops the index of the 50 national public sector organisations included.
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What is Big Data?
What is big data? The first step to understanding the potential of big data is to sidestep the technical descriptions of what it is and realise that big data is a term can be applied to any broad dataset.
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Blog: Tidy Kiwis are becoming more considerate
It’s impossible to deny the sharp increase in consumer awareness and consideration for our environment. Research by Colmar Brunton shows that for three quarters of New Zealanders, purchase decisions are influenced by environmentally friendly packaging.
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BrandZ Top 100 for 2019
BrandZ™ is the largest global brand equity platform covering over 100,000 brands across 45 countries. It’s the only brand valuation ranking that measures the contribution of the brand that is validated to in market sales.
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Corporate Reputation 2019
Home-grown New Zealand brands hold nine of the top 10 places in the Colmar Brunton Corporate Reputation Index 2019 released this week. Air New Zealand has continued its five-year stellar reign while other well known NZ brands rise up the ranks.
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Opinion: The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 US election have to teach marketers about prediction? Kantar Millward Brown neuroscience lead Haydn Northover writes exclusively for Marketing Magazine and says just asking has never been sufficient in developing holistic advertising predictions.
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Marketing: Using neuroscience to pinpoint the ‘a-ha’ moments for your brand
Marketing speaks with Deepak Varma, Kantar’s global head of neuroscience, about the powerful marketing insights his practice is revealing.
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Podcast: Understanding neuroscience
In this 5-minute podcast, Deepak Varma, Kantar’s North American head of neuroscience spoke with our colleagues at Kantar Australia.
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How can we help you?
It is still possible to make great creative content in this fragmented environment and this can be easily achieved no matter where you are in the development process with the right expertise and solutions on hand to assist.
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Using data science to maximise growth – a case study
Data Science is a discipline that, while established in academia and industrial research, is comparatively new to the business world. It offers powerful tools for evidence–based decision–making and can be a highly effective way for a business to become more profitable.
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The Database of Babel – Thought leadership
Jorge Luis Borges wrote of the Library of Babel; an infinite span of hexagonal rooms lined on every side with books, containing within them every possible ordering of symbols in the Latin alphabet. Within this library lies everything that is known, can be known, that cannot be known and is yet true, that once was known and is now forgotten and that will someday be known but is at present not.
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Better Futures 2019
For the first time in 10 years, New Zealanders’ concern about climate change has tipped 50% and plastic becomes a top of mind concern for Kiwis.
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Successful brands deliver real financial value
Strong brands enable companies to enter new markets and categories. They allow businesses to command premium prices for their products and retain talented staff.
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Meaningful different framework
Through years of continuous tracking, and through building our BrandZ database, we’ve built an unrivalled understanding of how brands work. From this understanding, we’ve developed the Meaningfully Different Framework to help brands create financial value and growth.
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Brand guidance part 2
Brands are losing intimacy with consumers, putting them at risk of becoming irrelevant. These changes require a disruptive yet holistic system to connecting with consumers, ensuring brands identify growth opportunities more effectively and prioritise marketing dollars more efficiently.
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Brand guidance
Knowing how, when and where to activate your brand has never been more important, more urgent or more possible in today’s technology and data-driven world.
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Brand strategy
People today have more choice, more channels, more influence and an increasing cynicism about brands. It is more important than ever to have a sharp and differentiated brand positioning, clarity of purpose and cultural relevance to stand out from the crowd and resonate with your audiences.
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Video | Kiwis at Christmas 2018
Check out what Kiwis think about Christmas as we build our Christmas-y room!
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Brands Kiwis Love 2018
After a draw in last year's survey, Whittaker's has slipped just ahead of the All Blacks as New Zealand's Most Loved Brand. Whittaker's has taken the top spot every year in the seven years Colmar Brunton has done the survey.
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NZ Sensory and Botanicals
Colmar Brunton’s sensory team gave a behind the scenes experience of their purpose built state of the art sensory lab right here in Auckland at a special event with The Botanical Distillery and the Tea Master Blender from Tia Ora.
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Behaviour Change Academy
Colmar Brunton and Kantar Public hosted the Behaviour Change Academy in New Zealand for the first time. The Academy provided the theoretical foundation and practical tools needed to bring about transformation.
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Colmar Brunton shines at Research Association Effectiveness Awards 2018
Colmar Brunton collected an impressive five awards at the New Zealand Research Association Effectiveness Awards, held at the Hilton on Auckland’s waterfront on Friday 17 August 2018. In total, Colmar Brunton took home three platinum and two gold awards.
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Colmar Brunton appoints Chief Client Officer and Head of Client Services
Colmar Brunton is pleased to announce two appointments; Kerri Tait is moving into the Chief Client Officer (Auckland) role and Brian Turner has been appointed as Head of Client Service (Auckland). The two appointments come as Colmar Brunton positions itself to capitalise on being New Zealand’s best known market insights and research agency and build […]
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Case study – building reputation
Our client’s objective was to change opinions over time, and while we were effectively tracking progress on this, the creative and planning agencies faced two key issues. Read more details about what we did in this case study.
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Segmentation – a Marketing Science case study
How an entire membership database could be segmented with existing data.
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Public Sector Reputation 2018 | Opinion: Does our public sector measure up?
By Grant Bell, Group Account Director, Colmar Brunton The Labour-led coalition government has embarked on an ambitious policy platform. Its public sector agencies are critically important partners in taking the lead on public engagement and implementation of change. For the Government’s programme to succeed, these organisations need to have the confidence of the public. So […]
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Blog: AI meets market research
Text analytics combined with survey data reveals how reputation plays a role in building positive and memorable branded experiences.
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Case study – enabling the Treasury to shape its stakeholder relationships
No person is an island. Stakeholders can both empower and prevent an organisation from delivering against its vision. For an organisation to achieve success it needs to understand its stakeholder relationships in order to help shape them.
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Case Study – Bringing the customer’s voice to service delivery audits
How well an organisation manages customer complaints points to how committed it is to service delivery that meets people’s needs. To ensure its service delivery performance audits were citizen focused, the Office of the Auditor-General (OAG) needed to hear from those making complaints to two government agencies. Colmar Brunton was asked to help with this.
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Concept testing – identifying winning ideas
We can help your business to drive innovation and growth by identifying ideas and concepts that are the most appealing and relevant to your consumers.  Concept testing research puts consumers in the driving seat to decide which ideas hold the greatest potential; screening ideas early in the development cycle.
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Profile: Dr Will Koning
Colmar Brunton believe they can make big data work for clients like never before, following the appointment of an international award winner in the space.
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Sarah Bolger appointed Head of Colmar Brunton
Sarah Bolger, former Chief Client Officer, has been announced as Head of Colmar Brunton. Ms Bolger has more than 20 years’ experience in the market research industry, with more than a decade of that time with Colmar Brunton, initially joining as a graduate and then returning in 2013 after 12 years in London. Jason Shoebridge, […]
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Colmar Brunton welcomes Grant Bell
Colmar Brunton is pleased to announce the appointment of Grant Bell as Group Account Director. He brings more than two decades of quantitative research and analytics experience in the Asia Pacific region, most recently with his own research consultancy in Sydney, where his clients included Vodafone, TAL, Lion, Coca-Cola, News Corp Australia, Qantas and General […]
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Corporate Reputation 2018
Air New Zealand has the country’s best corporate reputation for the fourth year in a row, circling well above the field in the Colmar Brunton Corporate Reputation Index 2018
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Award winning case study
‘Cracking the growing student loan debt dilemma – a $300 million success story’ With the Government seriously questioning the sustainability of New Zealand’s student loan scheme due to a growing debt problem with overseas-based borrowers, Inland Revenue asked Colmar Brunton’s Social Research Agency to help them tackle the issue. The global and local research industries […]
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AdReaction 2018: More than half of marketers not integrating their multichannel campaigns effectively
The variety of channels available to marketers has increased exponentially, however ineffective multichannel strategies are jeopardising the success of campaigns. This is according to AdReaction: The Art of Integration, a new study that examines the global state of multichannel advertising campaigns, drawing on quantitative research in 45 countries, multichannel copy testing, and custom analysis of Kantar’s global media effectiveness and copy testing databases.
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Building lasting customer relationships
We can help you maximise the value of each and every customer relationship. Our customer-centric framework helps you define, create and deliver memorable experiences that drive growth for your business.
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Better Futures 2017
Water, plastic waste and climate action are the emerging hot topics to come out of the latest Better Futures report along with New Zealanders views of the United Nations Sustainable Development Goals (UN SDG’s).
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Better Futures 2017
Almost 90% of Kiwis are worried that not enough is being done to keep New Zealand safe and healthy.
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Highlights of 2017
What a year 2017 has been! In particular for the 1 NEWS Colmar Brunton political poll which recorded every twist and turn in public opinion during a volatile election campaign. We are still rejoicing the great honour this year to be the first NZ company to make the top 3 in ESOMAR’s global research effectiveness awards, […]
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1 NEWS Colmar Brunton political poll introduces mobile into the mix
Colmar Brunton is delighted to announce a major change to the 1 NEWS Colmar Brunton Poll. To ensure we continue to provide New Zealanders with reliable polling information we will use a mix of mobile and landline telephone numbers. For each Poll, we interview a sample of 1,000 New Zealanders who are eligible to vote. […]
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Mobiles to be included in 1 NEWS Colmar Brunton poll for the first time
This Sunday (10 December) on TVNZ 1’s Q+A show, viewers can look forward to a revealing insight into how the country feels about the new political landscape with the first 1 NEWS Colmar Brunton Poll coming out since the Labour-led coalition came to power. The poll of 1000 eligible voters ushers in a new era […]
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Colmar Brunton and Kantar TNS NZ move into Auckland CBD
Colmar Brunton and Kantar TNS New Zealand, two of New Zealand’s leading market research agencies, have moved into newly built premises on Sale Street in the Auckland CBD. The two agencies will be co-locating at 46 Sale Street, however the office is designed so Colmar Brunton and Kantar TNS remain separate and each agency will […]
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1 News Colmar Brunton Poll: Who should NZ First support – Labour or National?
Speculation has been rife this week following the New Zealand general election on who Winston Peters and New Zealand First will partner with to form the next New Zealand government. To help shed some light on what New Zealanders think we went back to the 1 News Colmar Brunton Poll carried out in the lead […]
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Trust in media
As the digital media landscape has evolved, so too has consumer trust in media channels. Has the growth of fake news had an impact on trust in Facebook? And how does this impact on our attitudes and response to advertising? Newsworks wanted to understand trust in media and how this affects trust in advertising, which […]
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Colmar Brunton wins bronze at global research awards
Colmar Brunton has won bronze at ESOMAR’s global Research Effectiveness Awards for 2017, announced in Amsterdam on Tuesday (Wednesday NZT), at the 70th Anniversary ESOMAR Congress. New Zealand’s best known market and social research company, Colmar Brunton, was named a finalist earlier this year alongside two U.S. heavyweights – tech giant Microsoft Corporation and the […]
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Brands I Love 2017
Another draw for the All Blacks in 2017 Just as they did against the British and Irish Lions earlier this year, the All Blacks have once again had to settle for a draw – this time in New Zealand’s Brands I Love survey.
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Getting digital right: Reflections for a better digital world
Pablo Gomez is the Head of Media & Digital for APAC at Kantar Insights. He sat down with us to talk about the biggest mistakes businesses make in digital marketing (and how to avoid them), his best tips for getting the most out of digital and how to ensure digital has a positive impact on […]
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Time with kids the most important aspect of fatherhood
The jury may be out on the perfect present for Dad this Father’s Day but the best gift a father can give his children is time, according to a new Colmar Brunton survey. The survey results, released this week, revealed that not only did Kiwis consider being there for the kids the most important aspect […]
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Political polls explained
Jason Shoebridge, CEO of Kantar Insights NZ the parent company of Colmar Brunton, recently spoke to RadioNZ’s The Panel and to Stuff.co.nz about the way Colmar Brunton conducts it’s political polls. The audio clip and article are below. For the full methodology of our political polls head to the page Political Polls to download the […]
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Colmar Brunton finalist in global research effectiveness award
Colmar Brunton has been named as one of three finalists in ESOMAR’s global Research Effectiveness Award for 2017 with the winner to be named at the 70th Anniversary ESOMAR Congress in Amsterdam in September. New Zealand’s best known market and social research company, Colmar Brunton, will be coming up against two U.S. heavyweights – tech […]
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Friendship favoured over foe for Kiwis
New Zealanders are looking forward to forging friendships over competition as World Masters Games 2017 kicks off this week, according to survey results released today by Colmar Brunton. Despite New Zealand’s traditional competitive reputation on the sports field, 60% of those surveyed favoured friendship and understanding, one of the two philosophies of the World Masters […]
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Public Sector Reputation 2017 | Fire Service has hottest public sector reputation
The New Zealand Fire Service has burnt off all comers to be the country’s most reputable public sector agency for the second year in a row. In results announced today, the Fire Service increased its lead on the rest of the field in the Colmar Brunton Public Sector Reputation Index 2017, the most robust research […]
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Corporate Reputation 2017
Air New Zealand is this country’s most respected company for the third year in a row, enhancing its reputation over the past 12 months and flying away from the rest of the field.
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Colmar Brunton reigns supreme at RAE Awards 2016
Colmar Brunton scooped an impressive six awards at the 2016 Research Association Effectiveness Awards, including the Overall Supreme Award, at the glitzy affair held at the Hilton on Auckland’s waterfront on 2 September 2016. The six awards saw Colmar Brunton take home the most awards of any research agency, including three platinum, one gold, one […]
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Big data Q and A’s
When it comes to big data New Zealand businesses may already be sitting on a gold mine – they just need to know how to extract the precious metal, and the profits will flow.
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Big data equals big opportunities.
Colmar Brunton and TNS New Zealand believe they can make big data work for clients like never before, following the appointment of an international award winner in the space.
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Gender gap on privacy issues
Will ‘big data’ deliver more efficient government or do Kiwis see it as just another way for Big Brother to extend his reach? Your answer may depend partly on your gender.
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Corporate Reputation 2016
Air New Zealand has maintained its position as New Zealand’s most reputable company in the annual Colmar Brunton Corporate Reputation Index.
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Public Sector Reputation 2016 | Fire Service leads NZ’s public sector for reputation
The New Zealand Fire Service has set the benchmark for public sector reputation in the most comprehensive research of its kind in New Zealand. Colmar Brunton released its inaugural Public Sector Reputation Index at an event in Wellington on 8 March 2016 and it was attended by fifty public sector communications management practitioners and senior leaders.
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Being honest and funny more important than good looks for Valentines
When searching for their ideal romantic partner, Kiwis are less interested in good looks and intelligence than they are in honesty and a sense of humour. A Colmar Brunton survey released to mark Valentine’s Day 2016 paints us as a nation that considers beauty far more than skin deep, with most of us favouring values and personality traits ahead of physical and aesthetic attributes.
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Does what it means to be a Kiwi depend on where you live?
What it is to be a Kiwi may depend of where you live – Auckland or elsewhere in New Zealand – with the citizens of our largest city seeing themselves a little differently to the rest of us.
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How not to behave in meetings this year
Research by Colmar Brunton in January 2016 had many Kiwis thinking twice about their behaviour in meetings during 2016.
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