Kantar Marketplace is live in New Zealand
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster with agility.
Public Sector Reputation 2020
The reputations of public sector agencies among Kiwis have reached record highs as the COVID-19 crisis has struck according to the Colmar Brunton annual Public Sector Reputation Index.
Corporate Reputation 2020
Air New Zealand has continued its six-year reign at the top of Colmar Brunton’s Corporate Reputation Index 2020.
TVNZ has moved up one place from last year to second with Pak’n Save coming in third.
The COVID Times
As we find our feet under Level 1, we take a closer look at how the new normal is shaping up, and how COVID-19 has impacted our values, attitudes and behaviours as New Zealanders. There are also fresh insights into our ongoing perceptions of how the crisis is being managed.
Better Futures Reports 2020
Our 2020 Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis.
Brands Kiwis Love 2019
Since 2012 we have asked 1,000 New Zealanders which brands Kiwis love – Whittaker’s again takes the top spot being the most loved brand.
Over the last year, Whittaker’s have been extremely busy with several initiatives driving love for their brand.
Colmar Brunton give STEM students a taste of the business world.
We were delighted to answer the call for help from Hobsonville Secondary School who wanted to bring the world of business into their integrated business studies and math class. Enter a busload of teenagers to our Sale St offices where they were introduced to the mysterious world of market and sensory research.
Public Sector Reputation 2019
There’s an opportunity for the public sector to tell wellbeing stories as identified in the latest the Colmar Brunton Public Sector Reputation Index. For the fourth year running Fire and Emergency New Zealand tops the index of the 50 national public sector organisations included.
Blog: Tidy Kiwis are becoming more considerate
It’s impossible to deny the sharp increase in consumer awareness and consideration for our environment. Research by Colmar Brunton shows that for three quarters of New Zealanders, purchase decisions are influenced by environmentally friendly packaging.
BrandZ Top 100 for 2019
BrandZ™ is the largest global brand equity platform covering over 100,000 brands across 45 countries. It’s the only brand valuation ranking that measures the contribution of the brand that is validated to in market sales.