Understanding 'what works' - informing and evaluating policy initiatives

The Government places a strong focus on initiatives and social innovations that make the greatest difference to our communities. Better outcomes are achieved when the design of these are driven by an in-depth understanding of the customer and ‘what works’.

Colmar Brunton’s Social Research Agency gauges public, business and stakeholder opinion to help our clients tackle unmet social and business needs through understanding what is effective and why.

We’ve been involved in major government initiatives focused on income support, the student loan scheme, retirement savings, business compliance costs, housing initiatives, and the Canterbury earthquakes, to name a few.



Executive Director, Wellington

Our thinking

Case study – Supporting motorcyclists’ safety
Motorcyclists are more at risk of injury or death than other road users if involved in a crash. ACC’s injury prevention team developed the Ride Forever on-road coaching programme to help reduce the impact of motorcycle crashes. In 2017, ACC was investigating how to measure potential demand for Ride Forever courses and encourage uptake through […]
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