Behavioural insights

The success of many government policies and priorities rests on attaining positive behaviour change. Through listening first-hand to New Zealanders, and drawing on disciplines such as social psychology and behavioural economics, Colmar Brunton’s Social Research Agency works with public sector clients to develop a deep understanding of human behaviour and how to change it.

We provide behavioural understanding to shape the development of communications and social marketing programmes as well as evaluating the progress and success of these. We’ve been involved in helping government influence an array of behaviours from reducing child abuse, enrolling in KiwiSaver, and lowering the use of antibiotics, to preparing for a disaster and reducing harm and injury in the workplace.

Kathryn Robinson Colmar Brunton Wellington


Behavioural Insights Director, Wellington

Our thinking

Award winning case study
‘Cracking the growing student loan debt dilemma – a $300 million success story’ With the Government seriously questioning the sustainability of New Zealand’s student loan scheme due to a growing debt problem with overseas-based borrowers, Inland Revenue asked Colmar Brunton’s Social Research Agency to help them tackle the issue. The global and local research industries […]
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