Probably the biggest issue of our time is creating a sustainable world where profit and planet are not compromised, but living in perfect harmony.

Colmar Brunton identified conscious consumerism as a potential trend over 10 years ago and initiated a piece of work to find evidence to support shifting consumer behaviours and mindsets.

Today the Better Futures is one of the most sought after annual reports for highlighting New Zealanders attitudes to sustainability. It provides insights on issues that matter most to New Zealanders.

Colmar Brunton are members of the Sustainable Business Council and have partnered with them on Better Futures and the Goodlife Playbook 2.0 to raise awareness of the role of sustainability for NZ business.

We are also CEMARS Certified, which means we know exactly what our carbon footprint is, and we have projects underway to reduce it.



Head of Colmar Brunton

Our thinking

Better Futures 2021
New research reveals New Zealanders are anxious about the cost of living and housing availability in the wake of the Covid-19 pandemic.
Read More
Better Futures 2020
Our 2020 Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis.
Read More
Better Futures 2019
For the first time in 10 years, New Zealanders’ concern about climate change has tipped 50% and plastic becomes a top of mind concern for Kiwis.
Read More
Better Futures 2017
Water, plastic waste and climate action are the emerging hot topics to come out of the latest Better Futures report along with New Zealanders views of the United Nations Sustainable Development Goals (UN SDG’s).
Read More