Media & digital

In a world of increasing media fragmentation, people are bombarded by advertising, and the number of places they see it. Brands struggle to find the right mix of channels, messaging, creative and format, and to know which combinations are most effective. And they need evidence and understanding of how their campaigns can build their brand and their business.

Successful brands need to know which touch points will engage their audiences, and how to effectively align messaging across these channels.

We help you understand the art and science of advertising and media success with a complete picture of campaign effectiveness across all channels and devices.

From understanding which touchpoints will best engage your target, to synergies and media efficiency of multi-channel campaigns, to the detail of how to optimise your digital campaign in real time. Informed by insights from over 15,000 campaigns, we help you create a successful, aligned cross-channel strategy.

Our global network of media experts help you navigate media decisions to optimise investment, increase marketing effectiveness and drive brand growth using extensively validated solutions, a proprietary platform and partnerships with leading technology providers. We’re passionate about media, and invest in bold thought leadership to address critical issues for advertisers, publishers and media agencies.

Yvette

YVETTE BASSON

Group Account Director
Yvette.Basson@colmarbrunton.co.nz

Kerri

KERRI TAIT

Chief Client Officer
Kerri.Tait@colmarbrunton.co.nz

Our thinking

Case study – building reputation
Our client’s objective was to change opinions over time, and while we were effectively tracking progress on this, the creative and planning agencies faced two key issues. Read more details about what we did in this case study.
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AdReaction 2018: More than half of marketers not integrating their multichannel campaigns effectively
The variety of channels available to marketers has increased exponentially, however ineffective multichannel strategies are jeopardising the success of campaigns. This is according to AdReaction: The Art of Integration, a new study that examines the global state of multichannel advertising campaigns, drawing on quantitative research in 45 countries, multichannel copy testing, and custom analysis of Kantar’s global media effectiveness and copy testing databases.
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Trust in media
As the digital media landscape has evolved, so too has consumer trust in media channels. Has the growth of fake news had an impact on trust in Facebook? And how does this impact on our attitudes and response to advertising? Newsworks wanted to understand trust in media and how this affects trust in advertising, which […]
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Getting digital right: Reflections for a better digital world
Pablo Gomez is the Head of Media & Digital for APAC at Kantar Insights. He sat down with us to talk about the biggest mistakes businesses make in digital marketing (and how to avoid them), his best tips for getting the most out of digital and how to ensure digital has a positive impact on […]
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