Innovation

Innovation remains the go-to strategy for growth. But in today’s competitive, experiential environment, it is harder than ever to drive growth. So how do you know precisely when and where to invest to find the elusive growth?

Successful innovation is more than just creating products and services. It’s about delivering memorable and differentiating experiences that are anchored in a deep understanding of people, and the tensions and needs they have in specific moments.

To grow, brands need to innovate to deliver new and relevant experiences that add value to people’s lives.

Our experts help you innovate for success throughout the innovation process with an extensively validated portfolio of solutions. From identifying the crucial moments of opportunity and where to play, to when and how to deliver the ultimate experience.

We apply the latest thinking in behavioural economics and cognitive science, and technology like virtual reality and video to get closer to the moments that matter. We guide and inspire you through all your innovation challenges.

Jess

JESSICA DEL ROSARIO

Account Director
Jessica.DelRosario@colmarbrunton.co.nz