The retail landscape is evolving at a fast pace. People are overwhelmed by communications and inundated by choice. Purchase moments, online or offline, are critical to brand success.

With over three decades of experience in understanding shoppers, we help our clients to address their evolving commerce challenges.

We partner with other Kantar and WPP specialist agencies, and use behavioural data and the latest technologies to bring clients closer to people’s needs and wants at the critical moments of conversion along the path to purchase.

We equip clients with the insights they need to win over shoppers again and again to find growth.

COVID Retail Recovery Research



Account Director