Brand

With a proliferation of brand choice, disruption from competitors, and communications overload, clarity about what your brand stands for, and how to activate it consistently across channels has never been more important. Brands are under pressure, trust is low, ad-blocking is common and growth is hard to come by.

Brands that succeed in this environment are the ones that resonate with and engage people, because they add value to their lives. And they do this in a consistent, coherent way across touch points to deliver their short-term objectives and build the brand in the long term.

With the most complete view of people globally – the way they live, think, feel, shop, engage, watch and post – we know what makes brands succeed. Successful brands create meaningful differentiation and have strong presence in the market; they know who they are, and deliver an experience to match. Our experts bring together deep human understanding, the latest thinking and integrated insights from different data sources. Our validated and scalable approaches help you shape, build and manage your brands for profitable growth, while measuring what matters most for your brand’s success so you can define a winning strategy and respond quickly to opportunities and threats.

Beth

BETH RUNDLE

Group Account Director
Beth.Rundle@kantar.com

Our thinking

Pizza Hut takes out April Colmar Brunton Ad Impact Award
Pizza Hut’s ‘Introducing the Yumpire’ advert showcases a sharp storyline, vibrant visuals and keeps the audience hooked throughout.
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Turners Cars takes out May Colmar Brunton Ad Impact Award
In May, Turners Cars outshone the competition with their ‘We Love Buying Cars!’ advert.
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Mitre 10 takes out July Colmar Brunton Ad Impact Award
The July winner is Mitre 10 for its best all round performance and heart-warming story in their TV ad, ‘With You All the Way’.
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Purex takes out June Colmar Brunton Ad Impact Award
This month, the honour goes to Purex for their ‘Happy 65th Birthday’ advert – a celebration of Kiwi nostalgia featuring their iconic mascot Rolly the dog.
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McDonald’s takes out March Colmar Brunton Ad Impact Award
March was another great month for advertising and this month the honour of the Colmar Brunton Ad Impact Award winner goes to McDonald’s for their latest TVC ‘Ordered from here’.
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Big wins for Colmar Brunton at the Research Association Effectiveness Awards 2021
A unanimous judge's decision led to the Research Effectiveness Awards Supreme Award for ground-breaking work by Colmar Brunton, the Collaborative Trust and Classification Office Te Mana Whakaatu as well as other notable key awards.
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Colmar Brunton poised for strategic growth with Kantar integration
Colmar Brunton poised for strategic growth with Kantar integration. New Zealand’s most awarded market and social research firm to rebrand in two new structures.
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Creative Effectiveness Awards 2021 – A Kiwi Perspective
This is the second year of the prestigious global Kantar Creative Effectiveness Awards and we are very pleased to bring you some of the key learnings from our evaluation of more than 10,000 ads that consumers have given us their feedback on.
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Maximise your advertising effectiveness
In recent years New Zealand has seen a revival in advertising within the FMCG sector.  In part, this has been fuelled by the thinking of Byron Sharp who has shown the importance of increasing ‘mental availability’ to drive growth.  
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Bell Tea take out the Colmar Brunton Supreme Ad Impact Award for 2020
After what has been a challenging year for the tourism industry, Air New Zealand’s latest ad shows their determination to stay afloat and win the hearts of their consumers.
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