A universal truth with all great brands is that they offer a great product experience.
While various touchpoints entice consumers to buy products, repeat purchases are largely driven by the product delivery. Creating a great idea is often the easy part. However, ensuring that products meet or exceed expectations is the secret to successful NPD.
Whether you’re a small business with a new product or a large client with an established stage gate process, we believe in a nimble approach involving consumers along the journey. We believe NPD can learn a lot from lean start-ups, where prototypes are created with consumers early in the development process. In this way, formulations are tested-refined-retested involving the target consumer group to optimise products.
We have an extensive knowledge of sensory and NPD tools, and relish working with clients to take winning ideas and turning them into commercial success.
Putting the love back into crackers
Griffin’s has ‘pride and passion’ as one of their strategic business pillars. They have a goal to delight consumers with foods that meet their needs and are enjoyable to eat. It was with this focus, that Griffin’s reviewed their Huntley & Palmers cracker range. While the range was successful, sales had plateaued and the business set about to drive growth through NPD and product optimisation.
By putting consumers at the heart of the NPD process, Griffin’s was able to understand the key drivers to optimise sensory appeal, as well as add successful new additions to the range.
As a result, sales and profitably have increased with high levels of repeat purchases. As is often the case, it’s relatively easy to entice consumers to try products, but the secret to success is enticing consumers to keep coming back again and again.
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