DR WILL KONING
Chief Data Officer
Our Data Science team conduct big data analytics, data integration, mathematical modelling, machine learning and data-driven strategy consulting. We employ our client’s own data, primary research, open source data and we have proprietary agreements with third party data providers to get a full picture of your customers.
Through analyses of these data we advise corporations and government on how to improve performance through a better understanding of their customers and stakeholders.
Marketing Science is slightly different from Data Science in that the data we analyse is typically primary research data. But we also have experience working with client databases, raw transactional data, web clickstream data or any combination of these. Our goal is to turn data, through the use of advanced statistical or mathematical modelling, into stories/insights that answer specific client questions to help drive growth.
Our Marketing Science team love dealing with numbers, the feeling at the start of a project when anything is possible but all you have to start with is a whole bunch of 0’s and 1’s or 1-10 scales. We take those big, sometimes messy, data and transform them into any of a number of things – a pricing strategy, a customer segmentation, market share or volumes from a new product launch, information to help optimise the ROI of your media spend or what to focus on to improve brand equity or customer satisfaction.