By conducting quantitative concept testing research, we can provide outputs to your business in each of the following areas:
- Winning concepts – concepts with the greatest potential are clearly identified, with recommendations on how to prioritise concept development and delivery.
- NPD pipeline – highlighting ideas that should be developed with speed and those that are longer term ideas for the future NPD pipeline.
- Further developments – pinpointing how winning concepts can be further improved as they move through the development process.
- Market appeal – using our experience across different markets, we can provide recommendations on which concepts will have the greatest appeal in certain markets (e.g. NZ vs. Australia, or ANZ).