Success measures

By conducting quantitative concept testing research, we can provide outputs to your business in each of the following areas:

  • Winning concepts – concepts with the greatest potential are clearly identified, with recommendations on how to prioritise concept development and delivery.
  • NPD pipeline – highlighting ideas that should be developed with speed and those that are longer term ideas for the future NPD pipeline.
  • Further developments – pinpointing how winning concepts can be further improved as they move through the development process.
  • Market appeal – using our experience across different markets, we can provide recommendations on which concepts will have the greatest appeal in certain markets (e.g. NZ vs. Australia, or ANZ).