Colmar Brunton’s Social Research Agency works with public sector agencies to examine and measure stakeholder opinion. The ensuing insights act as a catalyst for cultural change. We signal where strategy lacks focus or direction, where action is needed to develop new behaviour, or why current engagement in a specific area is failing. We also pinpoint the prevailing views and indicators which, if improved, will generate better stakeholder relationships.
Enabling the Treasury to shape its stakeholder relationships
No person is an island. Stakeholders can both empower and prevent an organisation from delivering against its vision. For an organisation to achieve success it needs to understand its stakeholder relationships in order to help shape them.
Colmar Brunton has worked in partnership with the Treasury on a series of stakeholder surveys with this aim in mind. The 2015 survey followed a concerted effort by the Treasury to give greater weight to social issues and extend its influence in this area. The survey provided evidence that stakeholders recognised this strategy and supported it.
The research (through qualitative comments and statistical analysis) also identified areas that the Treasury needs to focus upon to shape its stakeholder relationships, including continuing to build the scale and quality of its collaborations.
Details of the research can be found here.
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