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Building trust in, and the reputation of, the public sector

BUILDING TRUST IN & THE REPUTATION OF THE PUBLIC SECTOR

Social Research

What an organisation stands for, how it acts and how it communicates are the foundation stones needed to acquire what is perhaps the most prized outcome of all: trust. Building trust requires that strategy, actions and communication are aligned. When these things are achieved the organisation is seen to do the right things, for the right reasons, in the right way.

Public sector reputation is shaped through perceptions of trustworthiness, fairness, social responsibility, and leadership. Colmar Brunton’s Social Research Agency works with public sector organisations to understand how they perform on these four pillars in the customer’s eyes, and in turn how reputation and trust can be enhanced. When this is achieved, public sector organisations find they are more resilient to problems as customers more readily accept that the organisation has the customer’s best interests at heart.

MIKE DUNNE

Executive Director, Wellington

michael.dunne@colmarbrunton.co.nz

PUBLIC SECTOR REPUTATION INDEX

2018

Colmar Brunton has released the 2018 Public Sector Reputation Index. The Index benchmarks 45 national public sector organisations against the four pillars of reputation: leadership and success; social responsibility; trust; and fairness, with each entity’s reputation indexed against the others. The Index has already proved to be a useful tool for organisations looking to enhance trust and improve their reputations.

Click here for the 2018 video. Please contact us if you would like a customised report for your organisation.

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  • Home
  • News
    • Latest News
    • Political Polls
    • Better Futures report
    • Corporate Reputation report
    • Public Sector Reputation
  • What We Do
    • Demand Led Strategy
      • Developing your brand purpose
      • Winning market strategies
      • Action planning for the future
      • Corporate reputation
    • Growing Great Brands & Organisations
      • A roadmap for growing brand equity
      • Developing new and optimising existing products
      • Co-creating with your customers/consumers
      • Understanding why people behave the way they do
      • Perfecting your customer experience for advocacy and loyalty
      • Utilising big data sources for insights
    • Optimising Your Media & Communications
      • How to get the best ROI from your advertising
      • Improving media and digital ROI
  • Who We Are
    • Our Story
    • Our People
    • Come and work for us!
  • Social Research
    • Transforming customer experiences
    • Shaping stakeholder relationships
    • Building trust and reputation
    • Changing behaviour
    • Evaluating ‘what works’
  • Get in Touch
  • Panel
Colmar Brunton