Who we are
Who we are
The public sector face distinctive challenges in the design and delivery of customer services. Not only do public services have to deliver equitably to a ‘captive’ audience, there is increasing budgetary pressure to do more for less.
Colmar Brunton’s Social Research Agency works with public sector agencies to examine and measure stakeholder opinion. The ensuing insights act as a catalyst for cultural change.
Public sector reputation is shaped through perceptions of trustworthiness, fairness, social responsibility, and leadership. We work with public sector organisations to understand how they perform on these in the customer’s eyes, and in turn how reputation and trust can be enhanced.
The success of many government policies and priorities rests on attaining positive behaviour change. Through listening first-hand to New Zealanders, and drawing on disciplines such as social psychology and behavioural economics, we work with public sector clients to develop a deep understanding of human behaviour and how to change it.
The Government places a strong focus on initiatives and social innovations that make the greatest difference to our communities. Better outcomes are achieved when the design of these are driven by an in-depth understanding of the customer and ‘what works’.