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News – Pūrongo

Find out the latest happenings at Colmar Brunton, including new appointments.

For all media enquiries please call 021782502

Highlights of 2017
What a year 2017 has been! In particular for the 1 NEWS Colmar Brunton political poll which recorded every twist and turn in public opinion during a volatile election campaign. We are still rejoicing the great honour this year to be the first NZ company to make the top 3 in ESOMAR’s global research effectiveness awards, […]
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1 NEWS Colmar Brunton political poll introduces mobile into the mix
Colmar Brunton is delighted to announce a major change to the 1 NEWS Colmar Brunton Poll. To ensure we continue to provide New Zealanders with reliable polling information we will use a mix of mobile and landline telephone numbers. For each Poll, we interview a sample of 1,000 New Zealanders who are eligible to vote. […]
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Mobiles to be included in 1 NEWS Colmar Brunton poll for the first time
This Sunday (10 December) on TVNZ 1’s Q+A show, viewers can look forward to a revealing insight into how the country feels about the new political landscape with the first 1 NEWS Colmar Brunton Poll coming out since the Labour-led coalition came to power. The poll of 1000 eligible voters ushers in a new era […]
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Colmar Brunton and Kantar TNS NZ move into Auckland CBD
Colmar Brunton and Kantar TNS New Zealand, two of New Zealand’s leading market research agencies, have moved into newly built premises on Sale Street in the Auckland CBD. The two agencies will be co-locating at 46 Sale Street, however the office is designed so Colmar Brunton and Kantar TNS remain separate and each agency will […]
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1 News Colmar Brunton Poll: Who should NZ First support – Labour or National?
Speculation has been rife this week following the New Zealand general election on who Winston Peters and New Zealand First will partner with to form the next New Zealand government. To help shed some light on what New Zealanders think we went back to the 1 News Colmar Brunton Poll carried out in the lead […]
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Trust in media
As the digital media landscape has evolved, so too has consumer trust in media channels. Has the growth of fake news had an impact on trust in Facebook? And how does this impact on our attitudes and response to advertising? Newsworks wanted to understand trust in media and how this affects trust in advertising, which […]
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Colmar Brunton wins bronze at global research awards
Colmar Brunton has won bronze at ESOMAR’s global Research Effectiveness Awards for 2017, announced in Amsterdam on Tuesday (Wednesday NZT), at the 70th Anniversary ESOMAR Congress. New Zealand’s best known market and social research company, Colmar Brunton, was named a finalist earlier this year alongside two U.S. heavyweights – tech giant Microsoft Corporation and the […]
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Getting digital right: Reflections for a better digital world
Pablo Gomez is the Head of Media & Digital for APAC at Kantar Insights. He sat down with us to talk about the biggest mistakes businesses make in digital marketing (and how to avoid them), his best tips for getting the most out of digital and how to ensure digital has a positive impact on […]
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Time with kids the most important aspect of fatherhood
The jury may be out on the perfect present for Dad this Father’s Day but the best gift a father can give his children is time, according to a new Colmar Brunton survey. The survey results, released this week, revealed that not only did Kiwis consider being there for the kids the most important aspect […]
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Political polls explained
Jason Shoebridge, CEO of Kantar Insights NZ the parent company of Colmar Brunton, recently spoke to RadioNZ’s The Panel and to about the way Colmar Brunton conducts it’s political polls. The audio clip and article are below. For the full methodology of our political polls head to the page Political Polls to download the […]
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