Colmar Brunton appoints Chief Client Officer and Head of Client Services
Colmar Brunton is pleased to announce two appointments; Kerri Tait is moving into the Chief Client Officer (Auckland) role and Brian Turner has been appointed as Head of Client Service (Auckland). The two appointments come as Colmar Brunton positions itself to capitalise on being New Zealand’s best known market insights and research agency and build […]
Public Sector Reputation 2018 | Opinion: Does our public sector measure up?
By Grant Bell, Group Account Director, Colmar Brunton The Labour-led coalition government has embarked on an ambitious policy platform. Its public sector agencies are critically important partners in taking the lead on public engagement and implementation of change. For the Government’s programme to succeed, these organisations need to have the confidence of the public. So […]
Blog: AI meets market research
Text analytics combined with survey data reveals how reputation plays a role in building positive and memorable branded experiences.
Sarah Bolger appointed Head of Colmar Brunton
Sarah Bolger, former Chief Client Officer, has been announced as Head of Colmar Brunton. Ms Bolger has more than 20 years’ experience in the market research industry, with more than a decade of that time with Colmar Brunton, initially joining as a graduate and then returning in 2013 after 12 years in London. Jason Shoebridge, […]
Colmar Brunton welcomes Grant Bell
Colmar Brunton is pleased to announce the appointment of Grant Bell as Group Account Director. He brings more than two decades of quantitative research and analytics experience in the Asia Pacific region, most recently with his own research consultancy in Sydney, where his clients included Vodafone, TAL, Lion, Coca-Cola, News Corp Australia, Qantas and General […]
Corporate Reputation 2018
Air New Zealand has the country’s best corporate reputation for the fourth year in a row, circling well above the field in the Colmar Brunton Corporate Reputation Index 2018
Award winning case study
‘Cracking the growing student loan debt dilemma – a $300 million success story’ With the Government seriously questioning the sustainability of New Zealand’s student loan scheme due to a growing debt problem with overseas-based borrowers, Inland Revenue asked Colmar Brunton’s Social Research Agency to help them tackle the issue. The global and local research industries […]
AdReaction 2018: More than half of marketers not integrating their multichannel campaigns effectively
The variety of channels available to marketers has increased exponentially, however ineffective multichannel strategies are jeopardising the success of campaigns. This is according to AdReaction: The Art of Integration, a new study that examines the global state of multichannel advertising campaigns, drawing on quantitative research in 45 countries, multichannel copy testing, and custom analysis of Kantar’s global media effectiveness and copy testing databases.
Better Futures 2017
Water, plastic waste and climate action are the emerging hot topics to come out of the latest Better Futures report along with New Zealanders views of the United Nations Sustainable Development Goals (UN SDG’s).
Better Futures 2017
Almost 90% of Kiwis are worried that not enough is being done to keep New Zealand safe and healthy.