Trusted market and
social research
for a better future

Understanding people is a powerful force for success.

We inspire confident business and social actions by putting people at the centre of strategy.

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What our clients say

In 2018 we undertook a monumental task to learn and understand more about our business. In summary after going through a process to choose the best partner for our business, at no point have we regretted that decision. Colmar Brunton were the clear front runner and have proved to us on many occasions the reasons why. The calibre of their people and the collaborative approach they bring to the table are second to none. I couldn’t recommend them highly enough and would seriously encourage you to get them involved if you want to make a genuine difference within your own business. I have no doubt this is the beginning of a long and prosperous business relationship for us.

James Dalglish – Managing Director

Awards

'Mapping Uncharted Territories' JUDGE'S CITATION The brave and open-minded investigative foundations - and specifically those that went beyond pure data to deliver a greater emotional understanding - gave decision-makers the confidence required to action fundamental changes in the way it deals with its market Cracking New Zealand's growing student loan debt problem – a $300 million success story 'Opening Up on Water' JUDGE'S CITATION This research helped a brand be brave and have the confidence to open up conversations with New Zealanders about a contentious and very public issue important to all of us… and ultimately drove fundamental changes in the client’s business 'It’s Your Turn to Call the Shots' JUDGE'S CITATION TVNZ says “we rely on the Green Room to tell us what viewers will watch tomorrow.” Used on a wide range of business decisions, and with a string of successes, the agile community platform is growing from strength to strength. 'Whakaata Māori: How watching the box is helping to revitalise te reo Māori in Aotearoa' JUDGE'S CITATION A carefully designed best-in-class research approach delivered the proof that this New Zealand organisation made a vital contribution to society. It not only secured the funding needed to continue its work, it is now also seen as a blue print for similar studies in other parts of the world 'My Flex – How revolutionising the way Kiwis control their mobile plans built brand love for Vodafone' JUDGE'S CITATION A truly creative and effective study that lives long beyond project delivery to drive exceptional results across the client business, from increased revenue generation to improved brand associations of value and innovation.
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Latest thinking

Public Sector Reputation 2020
The reputations of public sector agencies among Kiwis have reached record highs as the COVID-19 crisis has struck according to the Colmar Brunton annual Public Sector Reputation Index.
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Corporate Reputation 2020
Air New Zealand has continued its six-year reign at the top of Colmar Brunton’s Corporate Reputation Index 2020. TVNZ has moved up one place from last year to second with Pak’n Save coming in third.
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The COVID Times
As we find our feet under Level 1, we take a closer look at how the new normal is shaping up, and how COVID-19 has impacted our values, attitudes and behaviours as New Zealanders. There are also fresh insights into our ongoing perceptions of how the crisis is being managed.
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Better Futures Reports 2020
Our 2020 Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis.
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