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      • Improving media and digital ROI
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Improving media and digital ROI

IMPROVING MEDIA AND DIGITAL ROI

Media and Digital

Knowing consumers and where to reach them is essential to effective marketing. In a Millward Brown global study, nearly 50% of brand marketers and over 65% of media and agency marketers ranked the ability to reach target audiences as a key factor in media budget allocation. However, only about half of media and agency marketers are confident they have optimised their media mixes.

In today’s shifting media and digital landscape, getting the right mix and maximising budget can be a challenge. Successful advertising is driven by both great creative and effective media planning.

Colmar Brunton provides marketers with robust insights to help inform the media planning, buying and optimisation decisions that results in greater brand impact and sales growth. Helping you reach your consumers on the right channels at the right time, and in the right place.

It’s an exciting time for brands and we can help you drive brand growth and deliver greater ROI.

SARAH BOLGER

Chief Client Officer

sarah.bolger@colmarbrunton.co.nz

AUDIENCE INSIGHTS

Optimise your digital advertising in-market to maximise reach, frequency and viewable brand impact

DIGITAL BRAND LIFT INSIGHTS

Evaluate the impact of digital advertising on shifting consumer attitudes and brand lift

CROSSMEDIA BRAND LIFT INSIGHTS

Untangle the individual and combined effects of multimedia campaigns on brand measures

SALES INSIGHTS

Link digital advertising exposure to sales data to determine a campaign’s ROI

DIGITAL CREATIVE DEVELOPMENT

Elevate the impact of your digital creative

SOCIAL MEDIA MONITORING

Uncover a holistic profile of your brand’s performance in social media

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  • Home
  • News
    • Latest News
    • Political Polls
    • Better Futures report
    • Corporate Reputation report
    • Public Sector Reputation Index
  • What We Do
    • Demand Led Strategy
      • Developing your brand purpose
      • Winning market strategies
      • Action planning for the future
      • Corporate reputation
    • Growing Great Brands & Organisations
      • A roadmap for growing brand equity
      • Developing new and optimising existing products
      • Co-creating with your customers/consumers
      • Understanding why people behave the way they do
      • Perfecting your customer experience for advocacy and loyalty
      • Utilising big data sources for insights
    • Optimising Your Media & Communications
      • How to get the best ROI from your advertising
      • Improving media and digital ROI
  • Who We Are
    • Our Story
    • Our People
    • Come and work for us!
  • Social Research
    • Transforming customer experiences
    • Shaping stakeholder relationships
    • Building trust and reputation
    • Changing behaviour
    • Evaluating ‘what works’
  • Get in Touch
  • Panel
Colmar Brunton