Knowing consumers and where to reach them is essential to effective marketing. In a Millward Brown global study, nearly 50% of brand marketers and over 65% of media and agency marketers ranked the ability to reach target audiences as a key factor in media budget allocation. However, only about half of media and agency marketers are confident they have optimised their media mixes.

In today’s shifting media and digital landscape, getting the right mix and maximising budget can be a challenge. Successful advertising is driven by both great creative and effective media planning.

Colmar Brunton provides marketers with robust insights to help inform the media planning, buying and optimisation decisions that results in greater brand impact and sales growth. Helping you reach your consumers on the right channels at the right time, and in the right place.

It’s an exciting time for brands and we can help you drive brand growth and deliver greater ROI.