Opinion: The brain lies – taking neurology in advertising to new heightsWhat do EEG, sailing meteorologists and the 2016 US election have to teach marketers about prediction? Kantar Millward Brown neuroscience lead Haydn Northover writes exclusively for Marketing Magazine and says just asking has never been sufficient in developing holistic advertising predictions.
Marketing: Using neuroscience to pinpoint the ‘a-ha’ moments for your brandMarketing speaks with Deepak Varma, Kantar’s global head of neuroscience, about the powerful marketing insights his practice is revealing.
Podcast: Understanding neuroscienceIn this 5-minute podcast, Deepak Varma, Kantar’s North American head of neuroscience spoke with our colleagues at Kantar Australia.
