Neuroscience

The use of consumer neuroscience in marketing measures the deep subconscious in the areas of advertising, packaging, product and shopper solutions and helps measure emotions on a moment-by-moment basis. The neuroscience techniques we use are best in class:

  • Intuitive associations
  • Emotional priming
  • Brand imprint
  • Facial coding
Brian-img

BRIAN TURNER

Executive Director and Auckland Head of Client Services
Brian.Turner@colmarbrunton.co.nz

Our thinking

Is your advertising striking the right chord with consumers?
Music is a powerful tool in advertising with its history going back to the era of the travelling salesman. Its role as a vehicle for capturing attention in a busy media landscape, establishing brand associations and invoking meaning about the product.
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Opinion: The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 US election have to teach marketers about prediction? Kantar Millward Brown neuroscience lead Haydn Northover writes exclusively for Marketing Magazine and says just asking has never been sufficient in developing holistic advertising predictions.
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Marketing: Using neuroscience to pinpoint the ‘a-ha’ moments for your brand
Marketing speaks with Deepak Varma, Kantar’s global head of neuroscience, about the powerful marketing insights his practice is revealing.
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Podcast: Understanding neuroscience
In this 5-minute podcast, Deepak Varma, Kantar’s North American head of neuroscience spoke with our colleagues at Kantar Australia.
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