Behavioural insights

We help brands to navigate consumer behaviour along the purchase journey to understand how to influence shoppers in key moments of decision making.

With a focus on their mindsets, triggers, and missions, we help brands find the most powerful moments to make a sales impact – whenever the moment, whatever the channel.

In understanding the perspective of the individual and their needs, wants and decisions we can identify the pain-points or interventions on the path to purchase we would like to impact and then measure what works well.

We use multiple sources of data to understand how to present products and brands to customers at the right time, in the right place, and in the right way in order to affect positive behaviour change.

Rachel

RACHEL PITA

Group Account Director
Rachel.Pita@colmarbrunton.co.nz

Yvette

YVETTE BASSON

Group Account Director
Yvette.Basson@colmarbrunton.co.nz