In today’s hyper-connected and transparent world, reputations are won and lost in an instant. It’s never mattered more to business and brand success. As corporate and brand reputation are becoming one, there is ample evidence that strong reputation correlates with high market share and improves the bottom line. Aligning the values and actions of corporations and brands with integrity, not spin, is becoming a commercial imperative.
When corporates invest in building lasting reservoirs of trust, rather than quick fixes, when the dam cracks they are rewarded with enduring trust-based relationships with their stakeholders and the communities they operate in. A strong reputation provides an advantage in the good times and a buffer when things get tough.
The Colmar Brunton Corporate and Public Sector reputation Indexes are the most comprehensive barometers of reputation health in the NZ market. Using the globally validated RepZ framework, we are working with leading NZ organisations to balance both the hard and soft elements of reputation strength to deliver differentiating and sustainable competitive advantage.
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