The success of many government policies and priorities rests on attaining positive behaviour change. Through listening first-hand to New Zealanders, and drawing on disciplines such as social psychology and behavioural economics, Colmar Brunton’s Social Research Agency works with public sector clients to develop a deep understanding of human behaviour and how to change it.
We provide behavioural understanding to shape the development of communications and social marketing programmes as well as evaluating the progress and success of these.
We’ve been involved in helping government influence an array of behaviours from reducing child abuse, enrolling in KiwiSaver, and injury prevention to preparing for a disaster, taking up digital TV, and lowering the use of antibiotics.
‘Cracking the growing student loan debt dilemma – a $300 million success story’
With the Government seriously questioning the sustainability of New Zealand’s student loan scheme due to a growing debt problem with overseas-based borrowers, Inland Revenue asked Colmar Brunton’s Social Research Agency to help them tackle the issue.
The global and local research industries recognised the high quality and effectiveness of Colmar Brunton’s research – we were stoked to win the Supreme award at the 2016 Research Association’s Research Effectiveness Awards and the bronze award at ESOMAR’s global research effectiveness awards (announced in Amsterdam in late 2017).
Click HERE to read more about the case study.
Click HERE to watch a short video with animated infographics. You’ll hear from those who were instrumental in the research and strategies.
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