What an organisation stands for, how it acts and how it communicates are the foundation stones needed to acquire what is perhaps the most prized outcome of all: trust. Building trust requires that strategy, actions and communication are aligned. When these things are achieved the organisation is seen to do the right things, for the right reasons, in the right way.
Public sector reputation is shaped through perceptions of trustworthiness, fairness, social responsibility, and leadership. Colmar Brunton’s Social Research Agency works with public sector organisations to understand how they perform on these four pillars in the customer’s eyes, and in turn how reputation and trust can be enhanced. When this is achieved, public sector organisations find they are more resilient to problems as customers more readily accept that the organisation has the customer’s best interests at heart.
Colmar Brunton released its inaugural Public Sector Reputation Index at an event in Wellington in March 2016 attended by over 60 public sector communications management practitioners, researchers, and senior leaders. The Index benchmarks 31 national public sector organisations against the four pillars of reputation: leadership and success; social responsibility; trust; and fairness, with each entity’s reputation indexed against the others. The Index has already proved to be a useful tool for organisations looking to enhance trust and improve their reputations.
Click here for the topline report. Please contact us if you would like a customised report for your organisation.
Use this form for any requests and suggestions