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  • What We Do
    • Demand Led Strategy
      • Developing your brand purpose
      • Winning market strategies
      • Action planning for the future
      • Corporate reputation
    • Growing Great Brands & Organisations
      • A roadmap for growing brand equity
      • Developing new and optimising existing products
      • Co-creating with your customers/consumers
      • Understanding why people behave the way they do
      • Perfecting your customer experience for advocacy and loyalty
      • Utilising big data sources for insights
    • Optimising Your Media & Communications
      • How to get the best ROI from your advertising
      • Improving media and digital ROI
  • Who We Are
    • Our Story
    • Our People
    • Come and work for us!
  • Social Research
    • Transforming customer experiences
    • Shaping stakeholder relationships
    • Building trust and reputation
    • Changing behaviour
    • Evaluating ‘what works’
  • Get in Touch
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Shaping Public Sector Initiatives

COLMAR BRUNTON'S
SOCIAL RESEARCH AGENCY

Who we are

The public sector faces unique pressures and constraints.  Colmar Brunton recognised this early on in its life and in 1994 created a special unit dedicated to helping public sector organisations achieve their aims – the Social Research Agency.  We are a team of public sector specialists who have the skills, experience and passion to use research to help achieve social goals.

Our aim is to help social profit organisations achieve their aims through a collaborative approach to strategy and planning. We bring alive the needs, concerns, motivations and attitudes of your target audience to work with you as ‘thought partners’ in developing effective policy, communications, services, and initiatives.  So that together, we can shape a better community.

Transforming customer experiences in public services

The public sector face distinctive challenges in the design and delivery of customer services.  Not only do public services have to deliver equitably to a ‘captive’ audience, there is increasing budgetary pressure to do more for less.

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Shaping stakeholder relationships

Colmar Brunton’s Social Research Agency works with public sector agencies to examine and measure stakeholder opinion.  The ensuing insights act as a catalyst for cultural change.

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Building trust in, and the reputation of, the public sector

Public sector reputation is shaped through perceptions of trustworthiness, fairness, social responsibility, and leadership.  We work with public sector organisations to understand how they perform on these in the customer’s eyes, and in turn how reputation and trust can be enhanced.

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Changing behaviour through communications and social marketing

The success of many government policies and priorities rests on attaining positive behaviour change.  Through listening first-hand to New Zealanders, and drawing on disciplines such as social psychology and behavioural economics, we work with public sector clients to develop a deep understanding of human behaviour and how to change it.

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Understanding ‘what works’ – informing and evaluating policy initiatives

The Government places a strong focus on initiatives and social innovations that make the greatest difference to our communities. Better outcomes are achieved when the design of these are driven by an in-depth understanding of the customer and ‘what works’.

Learn more

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  • Home
  • News
    • Latest News
    • Political Polls
    • Better Futures report
    • Corporate Reputation report
    • Public Sector Reputation Index
  • What We Do
    • Demand Led Strategy
      • Developing your brand purpose
      • Winning market strategies
      • Action planning for the future
      • Corporate reputation
    • Growing Great Brands & Organisations
      • A roadmap for growing brand equity
      • Developing new and optimising existing products
      • Co-creating with your customers/consumers
      • Understanding why people behave the way they do
      • Perfecting your customer experience for advocacy and loyalty
      • Utilising big data sources for insights
    • Optimising Your Media & Communications
      • How to get the best ROI from your advertising
      • Improving media and digital ROI
  • Who We Are
    • Our Story
    • Our People
    • Come and work for us!
  • Social Research
    • Transforming customer experiences
    • Shaping stakeholder relationships
    • Building trust and reputation
    • Changing behaviour
    • Evaluating ‘what works’
  • Get in Touch
  • Panel
Colmar Brunton