Human beings are equipped with a perfect set of instruments for the selection of what to eat, wear, smell, hear, see and do.
Sensory Evaluation is the science which uses these instruments to evaluate products, brands, ideas and services, in fact virtually every facet of the world around us.
Although the science has been established for over 50 years, its application to the marketing world is relatively recent. Colmar Brunton is at the forefront in the use of sensory techniques on a global scale.
The evaluation of consumer products using sensory techniques has revolutionised the development process for concepts, products and brands. Colmar Brunton has developed Sensory Evaluation into a highly scientific technique for market testing.
Colmar Brunton are the pioneers of consumer sensory evaluation in Australasia and are still the leaders in the field. We can tell you exactly what it is about your product that turns consumers on and how to optimise for maximum sales performance.
For more information contact:
Christine O’Sullivan
T 64 9 919 9234 | M 64 21 225 3777| E
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Colmar Brunton is New Zealand's most well-known and trusted market research company
