Colmar Brunton has a strong 30 year history in Needs Based Segmentation and Marketing Science.

In addition to this, as part of Millward Brown, we are a global powerhouse of brand knowledge with a network spanning 50+ countries. We offer the most thorough suite of solutions from understanding and measuring your market through optimising brand, marketing and media performance. We integrate information from all sources, digital and non-digital, providing our clients with unparalleled insights to better connect with the right consumers and build their brands.

This local/global confluence ensures that we are continually offering improved ways to get better information on which to base successful future decision making for strong businesses.

In terms of research techniques we are fortunate to have access to many of the ‘gold standard’ products available through the Millward Brown group.

Beyond this we have the ability and expertise to use the approach that works well in a given situation, and the courage to move away from something if it is no longer useful.  We find that often people become wedded to particular methods and techniques and apply them unquestioningly, we do not believe that this is the right thing to do, nor is it best practice. 

Our Expert Solutions:

For more information please contact:

Chris Vaughan - Auckland
T 64 9 919 9220 | M 64 21 546 322 | E This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Michael Dunne - Wellington
T 64 4 913 3004 | M 64 29 913 3004 | E This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Colmar Brunton is New Zealand's most well-known and trusted market research company