Introducing the ONE News Colmar Brunton Poll
The ONE News Colmar Brunton Poll has been running since 1995 and has a good track record for reliability and accuracy. Just prior to last year's general election – along with the four other leading polling companies – Colmar Brunton released its final poll. Of all the polls, the ONE News Colmar Brunton Poll proved the most accurate, being the closest to the actual party vote when analysed across all the parliamentary parties.
Not only is The ONE News Colmar Brunton Poll an accurate gauge on the political leanings of the New Zealand electorate, it also serves as a bellwether for how New Zealanders feel about the economy and is used by the Reserve Bank to help with their modelling and forecasting.
Please click here to download the ONE News Colmar Brunton Poll, or read more at the TVNZ politics page.
The Way We Do It
Poll Conducted
Interviewing takes place on weekends and weekdays.
Target Population
Eligible New Zealand voters.
Sample Size and Population
Approximately 1,000 eligible New Zealand voters who live in households that have a landline telephone.
Sample Selection
Nationwide random digit dialling of landline telephones using stratified random probability sampling to ensure the sample includes the correct proportion of people in urban and rural areas. Interviewers ask to speak to the person in each household aged 18 years or over with the next birthday. When required, multiple calls are made to reach that person.
Sampling Error
The maximum sampling error is approximately ±3.1%-points at the 95% confidence level. This is the sampling error for a simple random sample of 1,000 eligible voters.
Interview Method
Conducted by CATI (Computer Assisted Telephone Interviewing).
Weighting
The data has been weighted to align with Statistics New Zealand population counts for age, gender, household size and ethnic identification.
Publication or reproduction of the results of this poll must be acknowledged as the 'ONE News Colmar Brunton Poll'.
If you'd like to know more about anything else regarding the poll, please contact: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
