Introducing the One News Colmar Brunton Poll

The ONE News Colmar Brunton Poll has been running since 1995 and has a good track record for reliability and accuracy. Just prior to this year's general election – along with the four other leading polling companies – Colmar Brunton released its final poll. Of all the polls, the ONE News Colmar Brunton Poll proved the most accurate, being the closest to the actual party vote when analysed across all the parliamentary parties.

Not only is The ONE News Colmar Brunton Poll an accurate gauge on the political leanings of the New Zealand electorate, it also serves as a bellwether for how New Zealanders feel about the economy and is used by the Reserve Bank to help with their modelling and forecasting.

Please click here to download the ONE News Colmar Brunton Poll, or read more at the TVNZ politics page.
 

The Way We Do It

Poll Conducted
Weekends and weekdays.

Sample Size
n=1000 Eligible Voters

Sample Selection
Random nationwide selection to ensure the sample includes the correct proportion of people across all urban and rural areas.

Margin for Error
Maximum margin for error is ± 3.1%, expressed at the 95% confidence level.

Method
Conducted by CATI (Computer Assisted Telephone Interviewing).

Note: The party vote question is asked unprompted.

Weighting
The data has been weighted to Statistics New Zealand's figures to ensure it is representative of the population in terms of age, gender, household size and ethnic origin.

Publication or reproduction of the results of this poll must be acknowledged as the 'One News Colmar Brunton Poll'.

If you'd like to know more about anything else regarding the poll, please contact: This e-mail address is being protected from spambots. You need JavaScript enabled to view it.