The Chinese New Year in next Growth Cities
This recent study by the WPP group identifies major opportunities for brands and retailers. It breaks new ground in several ways:
- • Researchers and a photojournalist spent the Chinese New Year period with two families conducting the first-of-its-kind ethnographic-pictorial research.
- • Unique insights, data and remarkable photos reveal new opportunities for brand success in China.
- • The project benefitted from the strong collaboration of several WPP companies and the WPP proprietary BrandZ™ study, which includes the largest brand analytics database in the world
