What Are the Benefits to a Brand of a Satisfied Customer? While customer satisfaction is a critical component of…
With no let-up in the unstoppable rise of social media, there is a pressing need for a better…
This recent study by the WPP group identifies major opportunities for brands and retailers. It breaks new ground…
For many years, a smooth green stone has sat on my desk. It's a piece of serpentine that I…
Ever since mass media became mass - and, probably, well before then - we’ve all struggled with a couple of…
Tim Wragg is CEO of Millward Brown in Europe, a leading research agency specialising in brand, media and…
In times of economic uncertainty, marketers tend to shift their focus from long-term strategy to short-term sales. However,…
Though the proportion of ads that “go viral” in any meaningful way is small, it is possible to…
With the tremendous growth in the use of social media, brands have been wrestling with how best to…
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