Colmar Brunton Ad Impact Awards
Colmar Brunton's Best New TVC of the Month
We ask Kiwis to rate all the new TVCs launched each month on 4 key criteria:
1. Did they notice it?
2. Do they know who it was for?
3. Did it engage them, stand out and arouse their interest?
4. How did they feel or act after seeing it?
Why did we pick those 4 as our criteria?
Because after more than 30 years testing more than 72,000 ads around the world we know that the greatest ads tick all of those 4 boxes. And that means they get more bang for their buck, and better results for the brands they're advertising.
Here are our results from recent months....
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
Please contact for more information:
Jacqueline Ireland
T 64 9 919 9230 | M 64 21 546 349 | E
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