In memory of Harry Pappafloratos who was farewelled with much fondness in Wellington on Wednesday 22nd February. Your…
What Are the Benefits to a Brand of a Satisfied Customer? While customer satisfaction is a critical component of…
"Doing well by doing good"— is that really attainable? We have always thought so, but now we have proof.…
With no let-up in the unstoppable rise of social media, there is a pressing need for a better…
This recent study by the WPP group identifies major opportunities for brands and retailers. It breaks new ground…
While at an overall level, men and women give similar ratings to ads, they respond differently to individual ads.…
For many years, a smooth green stone has sat on my desk. It's a piece of serpentine that I…
Virtually all marketers are grappling with the question of how much time and effort to invest in digital…
Dick Brunton, co-founder of market research company Colmar Brunton, finds too many New Zealand firms are doing it…
With no let-up in the unstoppable rise of social media, there is a pressing need for a better…
Millward Brown's Futures Group Identifies Emerging Trends in Expanding Digital Space highlighting growing trends in the digital media sector…
Congratulations to our January winners of our recent beverage survey who are all winners of a $50 gift…
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