As part of the Ad Impact Awards, Colmar Brunton asked approximately 4000 Kiwi consumers for their thoughts on…
The Perceptions of Asia survey we carry out annually for the Asia New Zealand Foundation found that shared…
Broadly speaking, the response generated by a TV ad doesn't change much over time. True "wearout" of a…
In today's complex and busy world, brand names are everywhere—plastered all over websites, inside subway cars, on the…
"Doing well by doing good" - is that really attainable? We have always thought so, but now we…
What Are the Benefits to a Brand of a Satisfied Customer? While customer satisfaction is a critical component of…
"Doing well by doing good"— is that really attainable? We have always thought so, but now we have proof.…
With no let-up in the unstoppable rise of social media, there is a pressing need for a better…
This recent study by the WPP group identifies major opportunities for brands and retailers. It breaks new ground…
While at an overall level, men and women give similar ratings to ads, they respond differently to individual ads.…
For many years, a smooth green stone has sat on my desk. It's a piece of serpentine that I…
Email:
info@colmarbrunton.co.nz
Auckland:
Level One, 6-10 The Strand
Takapuna, Auckland. NZ
+64 9 919 9200
Wellington:
Level Nine, 101 Lambton Quay
Wellington, NZ
+64 4 913 3000
Join one of our panels and be rewarded for sharing your opinions so we can help business to deliver great products and services.
