CB Workshops map out a vision for developing your existing brand(s) or creating new ones to maximise opportunities in the market. The workshops take a systematic approach to developing brands without stifling creativity.

Our philosophy is that we must always start with the consumers/customers or end users of the brand and work to create a powerful promise that not only meets their needs, but does so in a way that gives you a strategic advantage in your market.

We don't stop with the brand 'architecture' though. We carry on by then focusing on the Distinctive Customer Experience - how the consumers will uniquely and positively experience the brand, ensuring that it is brought alive in the marketplace true to its values and essence. The process also prioritises the importance of the marketing mix elements to help you allocate resources to the aspects that will make the biggest difference to the brand's performance.

We also believe strongly in the value of including all key stakeholders (marketers, senior management, advertising/design/PR agencies) CB Workshops to ensure buy-in and consistency of interpretation.

CB Workshops are a valuable tool in the brand development/brand optimisation tool kit.

For further information please contact:

Dick Brunton
T 64 9 919 9203 | M 021 441 448 | E This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Colmar Brunton is New Zealand's most well-known and trusted market research company