Future Focused Tracking

Measure – Listen - Anticipate

Too often tracking focuses on the past, without keeping an eye on what’s changing and shaping the market of the future. Speye Track is a new generation tracking system that combines hindsight (what worked and why?) with foresight  (what’s next?) to help our clients create more profitable and successful futures for their brands.

In an increasingly competitive and dynamic environment, tracking needs to encompass measures of traditional brand and above the line performance, while also monitoring the impact and synergies across new media and channels.  Our tracking combines traditional survey measures, with online listening data, digital tagging and qualitative deep dives to provide the information necessary to predict brand performance and quickly inform brand management decisions.

We bring together world class approaches to brand, media and communications measurement with an expert team of researchers experienced across a wide range of markets and categories.  Our approach is flexible and customised – we build a tailored tracking programme to meet your needs that combines Brand Essentials with optional modules that reflect the specifics of your category and/or brand. You’ve also got a suite of reporting options, from real-time web based updates on your desktop, to custom built dashboards and brand planning workshops.

For more information please contact:

Jacqueline Ireland - Auckland
T 64 9 919 9230 | M 64 21 546 349 | E This e-mail address is being protected from spambots. You need JavaScript enabled to view it.  

Michael Dunne - Wellington
T 64 4 913 3004 | M 64 29 913 3004 | E  This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Colmar Brunton is New Zealand's most well-known and trusted market research company