Social media measurement - getting clear on the value.
While social media monitoring is becoming mainstream, companies struggle with how to measure, analyse, and act on social data and insights.
Because there is no single ROI for social media, Colmar Brunton uses a clear and focussed framework to put social media metrics in context.
Some metrics are activity-based (such as fans, likes, shares), while others are result-based (such as conversions). While both have value, the key is that every social media metric should tie to a business metric, which should map to a business goal .
Our goal is to help you to articulate, quickly and with confidence, the strategic business value of social media integrated with other data, to paint a comprehensive picture of what is happening with your brand in the marketplace.
For more information please contact:
Spencer Willis - Auckland
T 64 9 919 9238 | M 64 21 1455297 | E
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Andrew Robertson - Wellington
T 64 4 913 3008 | M 64 21 797 047 | E
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