Measuring the brand value of your Facebook fan page
Fan pages can have a significant impact on brands – but can it be quantified?
Fan Index provides quantitative measurement of page performance along with rich diagnostics to help marketers optimise fan page content. Seamlessly integrated into the Facebook platform, studies are easy to administer and results are available quickly.
Fan Index helps you:
- Get to know your Facebook fans by understanding how they compare to your target audience, their motivation for becoming a fan, and their expectations as fan
- Quantify fan page performance through our Fan Index rating — a composite score of your fans’ overall opinion of the page, attention to brand posts, and likelihood to recommend and revisit
- Discover the content and attributes of your fan page that may provide the greatest opportunities for your brand
Benchmark and optimize fan page content for maximum brand return among your fans.
Jacqueline Ireland
T 64 9 919 9230 | M 64 21 546 349 | E
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Duncan Smith
T 64 9 919 9224 | M 64 29 919 9224 | E
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