Easy to use interactive online forums e-Qual is taking the conversation back to consumers in their own space and time. It’s an online forum that combines proven qualitative techniques with exciting new user friendly technology that essentially takes Qual research back to its ‘in home’ origins. The benefits of using…

Future Focused Tracking Measure – Listen - Anticipate Too often tracking focuses on the past, without keeping an eye on what’s changing and shaping the market of the future. Speye Track is a new generation tracking system that combines hindsight (what worked and why?) with foresight  (what’s next?) to help…

Real time text feedback Q-txt is a text based survey system designed to provide fast, cost effective feedback and opinion in real time. Fresh and immediate – results that can be acted on quickly. Participants can be reached on the move anywhere there is mobile reception. Q-txt is a very smart…

A powerful and detailed understanding of your most important customers With increasing fragmentation of communication and purchase channels it is more important than ever to identify and understand your target customers in as fine a detail as possible. CB World™ identifies and measures:  What drives and motivates consumers  How consumers are…

In order for brands to manage meaning (and maximise brand value) in the longer term, you need to understand how things are changing. Young, leading edge people represent the future of their societies, in terms of values, ideals, aspirations, consumer behaviours and how they engage with brands and brand communications.…

How strong is your brand right now, and what is its potential for future growth? Brands can be among the most valuable assets a business owns, so it is essential to have an accurate and detailed understanding of your brand’s key strengths and weaknesses and explore your options for growing…

Creative development for more effective advertising and maximised ROI. We see our job as helping the process of making great advertising, not testing it to destruction. We see research as a springboard to creative brilliance, rather than a 'consumer arbitration process.' Central to our approach is understanding the brand response…

Identifying the opportunities to make your communications dollars go further. CrossMedia Research™ is a big step forward in the sophistication of media evaluation. It is a best practice modelling technique that disentangles the effects of exposure to a wide range of media activities, tells you what each one added to…

Measuring the brand value of your Facebook fan page Fan pages can have a significant impact on brands – but can it be quantified? Fan Index provides quantitative measurement of page performance along with rich diagnostics to help marketers optimise fan page content. Seamlessly integrated into the Facebook platform, studies…

Social media measurement - getting clear on the value. While social media monitoring is becoming mainstream, companies struggle with how to measure, analyse, and act on social data and insights. Because there is no single ROI for social media, Colmar Brunton uses a clear and focussed framework to put social…