“Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless."
After many years focusing on motivational qualitative market research both locally and globally, Vanessa now leads innovation and development at Colmar Brunton. Subscribing to the adage ‘if you’re standing still you’re going backwards’ she lives life on the edge as she explores and experiments with new approaches and related techniques that can provide the advantage our clients seek to build better and stronger businesses.
There is no better example of the fruits of Vanessa’s labours than Colmar Brunton’s innovative e-Qual online discussion platform. While online discussions are not innovative in themselves, e-Qual is an excellent example of how new technology can take traditional approaches and techniques to a new level while making it easier, faster and cheaper to reach more key people in a way that is highly engaging and revelatory.
As our market place becomes increasingly globalised and our communications more fragmented, fluid, social and mobile, looking at how global trends translate for New Zealand businesses is also an important focus for Vanessa. She regularly speaks at conferences, tailoring her trend presentations to the theme of the conference.
