Spencer heads up the Qualitative team for Colmar Brunton, managing the Auckland and Wellington teams while also working closely with the Colmar Brunton Field Team managers up and down the country. Spencer has been in New Zealand for 11 years, 9 of which have been spent in research and marketing, running his own boutique Youth research agency for over 5 of those years and then moving into roles with Synovate and now Colmar Brunton.
Each of the Qualitative team at Colmar Brunton has a specialist subject but Spencer has two, Youth and Events. He’s been part of many a product development process from his early years developing online research panels and methodology, through to the creation of processes and techniques to effectively measure experiential marketing.
Spencer has worked across a wide range of clients, utilising a vast array of techniques and brings fresh thinking to research objectives. He does this while also managing a team of extremely highly skilled Qualitative researchers.
What he can’t do, the team can and what they do best is work together to make sense of the challenge and deliver the insights that make a difference.
