From conducting New Zealand's first Internet survey in 1994 to his work today for some of New Zealand's most well loved brands, Mike has established an industry wide reputation as an innovator. He has won awards for innovation both inside and outside the market research industry.
Mike joined Colmar Brunton nine years ago, after eight years at ACNielsen and AGB McNair. He is still as enthusiastic about research as he was when he first entered market research. Mike has a particular passion for new product development and service sector research and he also loves a challenge, the sort of thing other people say can't be done.
Mike jointly heads up the Wellington office with Jocelyn Rout and is Colmar Brunton's expert in the application of neuroscience techniques to market research.
