Driven by a passionate belief in using research to help achieve social goals, Jocelyn heads Colmar Brunton’s Social Research Agency.
With over 18 years’ experience in social research and evaluation, Jocelyn’s areas of interest and expertise span a number of subjects including social marketing, taxation, employment, health, family wellbeing, child welfare, community development, electoral processes, finance and emergency services.
Jocelyn has presented papers at several international research and evaluation forums including Australasian Evaluation Society Conferences and the Broadcasting Standard Authority’s Symposium on Media and the Protection of Children. Further, her research into children and broadcasting in New Zealand was recognised with a Highly Commended award at the Market Research Effectiveness awards.
Regardless of the topic, Jocelyn relishes the challenge of working with her clients to deliver desired social outcomes, rather than focusing solely on research outputs. Her commitment is to work with clients as ‘thought partners’ in strategic and operational planning processes, providing the ‘customer perspective’ that will ensure organisations make a difference to New Zealand communities.
