Duncan is a multi-skilled researcher. He not only heads Colmar Brunton’s Marketing Science team but is also a Group Account Director who works with the country’s largest company, Fonterra, and manages consumer insights for other FMCG clients.
His team of highly skilled marketing scientists provides the in-depth statistics and modelling behind the research for Colmar Brunton’s clients. Duncan is particularly enjoying the changes that have come about as a result of the global link to Millward Brown. He is excited by the benefit that this brings, with access to international colleagues’ expertise through being a member of the Millward Brown Marketing Science Council.
Since joining Colmar Brunton in 1996 Duncan has worked with numerous clients in both Australia and New Zealand, encompassing all aspects of the research spectrum with a diverse range of clients. His particular areas of specialisation and interest include Market Segmentation, Continuous Tracking and cutting edge Choice Modelling and Price Sensitivity Analysis.
Duncan is a former president of the Market Research Society of New Zealand and served on the committee for six years. Outside of work he is a sports mad family man, who does his best to combine the two as often as possible.
